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Country Profile: Hot Drinks Sector in Portugal

Country Profile: Hot Drinks Sector in Portugal

  • October 2017
  • 74 pages
  • ID: 5206773
  • Format: PDF
  • By GlobalData


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Country Profile: Hot Drinks Sector in Portugal

Portuguese Hot Drinks Sector accounted for a volume share of about 0.3% of the global market and around 1.5% of the regional (Western Europe) market in 2016. The sector was valued at about US$700 Million in 2016 and is forecast to grow at a CAGR of around 2.5% during 2016-2021. A recovering economy, falling unemployment rates coupled with rising disposable income are expected to drive the Hot Drinks sector in Portugal market. Per capita consumption of Hot Drinks products stood at around 3kg, which is higher when compared to the global levels of 2.2kg and lower when compared to regional level of nearly 5.5kg, in 2016.

Hot Coffee was the largest category with value sales of around US$600 Million in 2016. The Other Hot Drinks market is expected to be the fastest-growing, at a CAGR of close to 3% during the forecast period (2016-2021), while Hot Tea and Hot Coffee are expected to record CAGRs of about 2.5% each.

Hypermarkets & Supermarkets account for a leading share in the distribution of Hot Drinks in Portugal. It accounted for a value share of nearly 48% in 2016, followed by On-trade transactions with a share of almost 30%. Convenience Stores held a value share of over 14% in the same year. Flexible Packaging is the most commonly used package material in the Portuguese Hot Drinks Sector. In 2016, it accounted for a share of over 50%, followed by Paper & Board and Rigid Plastics with shares of about 27% and about 10% respectively.

Delta is the leading brand in the Portuguese Hot Drinks Sector. It held a value share of just over 17% in 2016, while the top five brands in the sector accounted for a combined share of over 40% in the same year. The consumption of Hot Drinks is high among the female population in Portugal. Moreover, consumption is particularly high among those consumers who received Primary education. In terms of consumption by age group, Older Consumers accounted for nearly 38% share in 2016.

The report "Country Profile: Hot Drinks Sector in Portugal", provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following -
- Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
- Category coverage: Value and growth analysis for Hot Coffee, Hot Tea and Other Hot drinks with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, Rigid Metal and others; pack type data for: Carton, Bag/Sachet, Tub, Bottle, Jar and Stand Up Pouch.

Companies mentioned in this report: Nabeiro/Delta Cafés Group, Nestle, Jacobs Douwe Egberts, Nutricafés S.A., Tata Sons Limited, illycaffè spa, Ignoramus - Produtos Naturals Lda, ICD - Industria Comercio e Distribuicao de Productos Alimentares Ld, Associated British Foods Plc, Grupo Nutrexpa

- The Hot Drinks sector in Portugal is forecast to grow at 2.5% CAGR in value terms during 2016-2021
- Hot Coffee is the largest market in both value and volume terms in the Portuguese Hot Drinks sector
- Per capita consumption of Hot Coffee is higher compared to Hot Tea and Other Hot Drinks in Portugal
- Hypermarkets & Supermarkets accounts for the leading share in the distribution of Hot Drinks in Portugal
- Delta leads the Portuguese Hot Drinks sector in both value and volume terms
- Flexible Packaging is the most commonly used package material in the Portuguese Hot Drinks sector

Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Hot Drinks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the sector that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

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