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OLED Market: Global Forecast until 2023

  • November 2017
  • 210 pages
  • ID: 5210113
In this report:
The market for smartphones registered a total shipment of ## million units in 2016, which is expected to reach ##.## million units by 2023, at a CAGR of ##.##% during the forecast period.
The UK is expected to hold a share of ##.##%, ##.##%, and ##.##% of the OLED market, OLED display market, and OLED lighting market, respectively, by 2023; the country held a share of ##.##%, ##.##%, and ##.##% of the OLED market, OLED display market, and OLED lighting market, respectively, in 2016.

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"OLED market is anticipated to increase at a CAGR (Compound annual growth rate) of 15.20 percent between 2017 and 2023."

The overall OLED market was estimated at ~$16.6B in 2016 and is forecasted to reach ~$48.8B by 2023, at a compound annual growth rate (CAGR) of 15.20 percent between 2017 and 2023. The main key factors driving the market increase contain the quick adoption of OLED displays in smartphones and the increasing investments in technology and manufacturing facilities. The increase of the market is further driven by positive user experience pertaining to OLED devices, advancements in technology and profits suggested by the technology, and government support with regard to OLED lighting research. Nevertheless, the market increase is restrained by the high increase of the market for micro-LED and direct-view LED display technologies, and low market acceptance of OLED lighting fixtures.

"OLED display market for automotive applications is anticipated to rise at an important rate between 2017 and 2023."

The display market for vehicles, televisions, and signage/big format displays is anticipated to grow at an important rate during the outlook period. An AMOLED display is used in Audi's R18 as a digital rare-view mirror. BMW A8 includes an OLED display for passengers in the back, which can be used to control the car's infotainment systems. In January 2015, Continental AG unveiled flexible AMOLED displays for the automotive market. LG Display is developing a full HD, 12.3-inch curved plastic-based flexible OLEDs for automotive applications. The company has collaborated with Tesla, Cadillac, and Mercedes, and expects to manufacture these display panels and make them commercially available by 2018. LG controls the OLED display market for television and signage applications. The company has launched different models established on OLED panels. Samsung Display showcased new OLED prototypes for automotive applications at SID 2016.

"The industry demand for flexible OLED display panels is anticipated to growth quickly between 2017 and 2023."

Flexible display panels held a lower market share compared rigid display panels in 2016; on the other hand, the industry for flexible display panels is anticipated to increase at an important rate during the estimate period. With the growing use of flexible display panels in smartphones and smart wearable devices, and their potential use in other applications including TVs, signage displays, and vehicles, flexible displays are forecast to steer the rise of the global market during the outlook period.

"OLED market in North America continent is anticipated to rise at an important rate between 2017 and 2023."

The sector in North America (NA) is anticipated to grow at an important rate between 2017 and 2023; nevertheless, Asia-Pac held the biggest share of the global market in 2016. The growing demand for OLED display panels from the world-leading smartphone vendor Apple is helping to the increase of the market in North America continent. Being the world's most important consumer of display panels, Apple may use OLED displays in its iPad and laptops as well. Asia-Pacific recorded for the biggest share of the OLED market in 2016 due to the presence of different display panel manufacturers including Samsung Display, LG Display, AU Optronics, Japan (JP) Display, and Sharp in the area. These actors have their main manufacturing facilities across various countries in Asia-Pac. Additionally, brand customers including smartphones and tablet vendors, TV and signage display manufacturers, NTE device vendors, and several other vendors have their headquarters based in Asia-Pacific.

In the process of finding out and checking the market value for various segments and subsegments of the OLED market, extensive secondary research and primary Q&A with main people have been conducted.

Break-up of the profiles of primary members taking part has been shown below:

• By Company category: Tier 1 - 45.0 percent, Tier 2 - 25.0 percent, and Tier 3 - 30.0 percent

• By Description: C-suite executives - 35.0 percent, Directors - 50.0 percent, and Others - 15.0 percent

• By Area: Asia-Pac - 50.0 percent, North America (NA) - 30.0 percent, EU - 15.0 percent, and rest of the world - 5.0 percent

The geographical segmentation in the analysis includes 4 main regions: North America continent, Europe (EU), Asia Pacific (APAC), and RoW. The report also profiles main actors in the industry. Some of the main players in this sector are Samsung Electronics, LG Display, AU Optronics Corp., Universal Display Corp., Acuity Brands, OLEDWorks, BOE Technology, Tianma Microelectronics, and Konica Minolta Pioneer OLED.

Why Purchasing This Study Can Help You:

From an insight prospect, this market research has emphasized several levels of analysis - industry, market ranking study of top actors, supply chain research, and company descriptions, which together comprise and present the basic overviews on the competitive landscape; coming out and high-growth segments of the OLED market; high-growth areas; and sector drivers, market restraints, alternatives, and market-specific challenges.

This study furnishes highlights on the following points:

• Market Uptake: Exhaustive data on products provided by the top actors in the overall sector

• Product Development/Innovative products: In-depth understanding on up-on-coming technologies, R&D activities, and launches of new product in the sector

• Market Development: Highlighted information about profitable emerging sectors - the report analyses the sectors for OLED across localities

• industry diversification: Complete information about recent products, untapped areas, recent evolutions, and market investments in the worldwide market

• opposing assessment: Detailed assessment of market shares, strategies, products, and manufacturing competences of the key players in the overall market

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