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Packaged Coconut Water Market - Global Outlook and Forecast 2018 - 2023

Packaged Coconut Water Market - Global Outlook and Forecast 2018 - 2023

  • November 2017
  • 176 pages
  • ID: 5219026
  • Format: PDF
  • By Arizton

Summary

Table of Contents

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The global packaged coconut water market will cross $8.3 billion by 2023.

Amy and Brian Naturals , Coca-Cola, Green COCO, PepsiCo and Vita-Coco are the leading vendors in the global market. The market is expected to grow significantly at a CAGR close to 25% during the period 2017'2023. The market is majorly driven by urbanization and change in food consumption habits, and high investments and diversification of product portfolios by multinationals. The plastic and paperboard packaging segment will grow and outperform the metal packaging segment during the forecast period. Also, the sale of flavored coconut water is expected to cross 1 billion liters, growing at a CAGR more than 26%. APAC is likely to lead the market with the highest CAGR growth during the forecast period.

Report Timeline
Historic Year: 2015–2016
Base Year: 2017
Forecast Year: 2018–2023

The major vendors included in the report are as followings:
Amy and Brian Naturals
Coca-Cola
Green COCO
PepsiCo
Vita-Coco

Other prominent vendors mentioned in the report are C2O, C-Coconut Water, CHI, COCO Libre, Cocojal, DuCOCO, FOCO, H2 COCO, INVOCoconut, Taste Nirvana, Delta Meaf General Trading FZE, Arab Beverages, Thai Agri foods (TAF), Cocofina, Tradecons GMBH, Genuine Coconut, Goya Foods, Happy Coco, Kualu GMBH, Mighty Bee, Riri Technology, Rubicon, Tiana Fair Trade Organics, Tropical Sun Foods, Universal Food Public Company, Windmill Organics, Alnatura, Zumi Natural.

Scope of the Report
The report considers the present scenario of the global packaged coconut water market and its dynamic for the period 2017'2023. It includes detailed discussion on growth drivers, trends, and restraints. The report also analyzes leading vendors and other prominent vendors in the market.

The scope of the report considers the retail sale of coconut water in the packaged form. In defining the packaged variant, we have included almost all the processes employed and variants generated through an extension of the shelf-life of coconut water post the extraction from their shells. All the processed variants of coconut water intended for retail sales were considered in the scope; however, variants that were crudely packaged and refrigerated for domestic consumption remained out of scope as these labels are not registered for retail sales.

The report provides an in-depth analysis of the global packaged coconut water market. It considers the present scenario of the market and provides the market size, growth, trends, drivers challenges, key geographies and profiles major and emerging vendors.

This report provides the details of the market size from the following segments:
Revenue
Volume

This market research report includes a detailed market segmentation of the market by the following segments:
Packaging Type
Paper and paperboard
Metal
Plastic

Product Type
Sweetened
Unsweetened

Variant
Plain
Flavored

Distribution Channels
Hypermarkets and supermarkets
Convenience stores
Specialty stores
Other

Geography
APAC
EMEA
North America
Latin America

Country
Brazil
Canada
China
Europe
Indonesia
India
MEA
Mexico
Other Countries in (APAC)
US
"
Coconut water is the liquid inside coconuts. It is usually extracted from young and tender coconuts, which are six to nine months old, wherein maximum yield of desired taste can be extracted. This ubiquitous juice product has displayed a stellar growth in the consumption over the past few years and is often referred as a major growth story in the beverage market.

The global packaged coconut water market will cross US$8.3 billion, growing significantly with a CAGR of 25% during the period 2017'2023. The market is expected to increase in terms of volume and revenues. The market is set to expect the entry of major FMCG companies and major retailers looking forward to launching coconut water on their own labels. Majors such as PepsiCo, Coca Cola and Vita Coco are expected to commit investments to the tune of $1 billion over the forecast period.

The report provides a holistic view of the global market, companies involved, and factors driving the growth of the market. It also provides information about the latest trends that have started to surface and are likely to become strong market driving forces over the next five years. This report also provides the Porter’s Five Forces analysis along with a description of each force and its impact on the market. Further, the report also provides complete value chain analysis of the global market.

Packaged Coconut Water Market Key Vendor Analysis
The market structure of packaged coconut water can be termed to be diverse due to the fact that each of the geography has its own competitive dynamics and intensity of competition. Latin America can be termed as the most competitive market on account of high product reach.

The report profiles the leading vendors and provides a complete value chain analysis of the market. Strength, strategies, and opportunities of major companies are discussed in the report. It also enlists the major product offering of companies involved in the market.

Packaged Coconut Water Market Dynamics
Increased global awareness over health and nutrition to boost the market growth

Increased global awareness over health and nutrition, consistent rise in global average temperature due to climatic change, and increased investments and pro-government policies in coconut farming to bolster the supply side are the major factors that are driving the market.

Increased presence for coconut water mix and concentrates, growing dominance of major FMCG players in the market, and ethical and fair-trade practices in food production are the latest trends that are going to drive the market during the forecast period. The report also includes the restraints of the market. Increased prevalence of diseases and decreased productivity is one of the major factors that can impact the market growth negatively.

Packaged Coconut Water Market Segmental Analysis
Flavored coconut water segment to lead the global Packaged coconut market

Plastic and paperboard remain to be major packaging materials, constituting more than three-fourths of the usage. The share of plastic, paper, and paperboard in packaging of coconut water is likely to grow and outperform metal over the forecast period.

Sweetened coconut water to account for more than half of the market, while the remaining is unsweetened or negligibly sweetened. Analysts at Arizton indicate that 70% of flavored variants have witnessed success in the market with vendors quick enough in turning around the variants or launching new flavors. The sale of flavored coconut water is forecasted to cross 1 billion liters by 2023. Two emerging distribution channels for packaged coconut water are vending machines and e-commerce. Supermarkets and hypermarkets will be the most predominant distribution channels for these packaged drinks.

Packaged Coconut Water Market Geographical Analysis
APAC and North America to lead the market in terms of consumption and revenue, respectively

APAC is expected to be the market leader in terms of consumption due to enormous population potential the region has and a large production of coconut in key countries. Also in India, China, and Indonesia, the production and consumption of coconut is significantly high. Australia is another important market that is being viewed as the next major potential market in the region. The report also states that APAC region will witness the maximum growth CAGR during the period 2017–2023

The drink suffers from a price premium compared to its substitutes, deterring its adoption in major geographies of Europe. Despite the same, there has been an increased interest for packaged coconut water, especially in the UK, Germany, and Italy.

Major drivers for the growth in the consumption of packaged coconut water in North America are shifting consumer preferences for healthier alternatives and implementing federal education programs informing the ill-effects of sugar-loaded drinks.

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