1. Market Research
  2. > Agriculture
  3. > Agricultural Products Market Trends
Packaged Coconut Water Market - Global Outlook and Forecast 2020-2025

Packaged Coconut Water Market - Global Outlook and Forecast 2020-2025

  • July 2020
  • 425 pages
  • ID: 5219026
  • Format: PDF
  • Arizton
Up to $1000 off Until Aug 10th 2020

Summary

Table of Contents

Search Inside

In-depth Analysis and Data-driven Insights on the Impact of COVID-19 Included in this Global Packaged Coconut Market Report

The packaged coconut water market by revenue is expected to grow at a CAGR of over 26% during the period 2019–2025.

The global packaged coconut water market is driven by the growing preference for beverages, which are natural, healthy, and convenient. Coconut water is at the cusp of rapid growth on account of its versatile characteristics. This product has exerted a universal consumer appeal for being natural, unadulterated, virtually unprocessed, pure, and organic by virtue. These add-on benefits have naturally paved the way for its rapid growth in the past decade. These qualities have further radically shaped the beverage market wherein either focused vendors dealing with these products are flourishing, or the existing players gradually are diversifying their portfolios to include healthier alternatives to stay competitive in the market.

The onset of COVID-19 in early 2020 has greatly affected the coconut water market across the globe, especially in the US and EU countries, where the demand is well established. The landscape of high demand with a shortage of coconuts sold at a higher price has gone for a toss during the pandemic period. Further, the demand for packaged and unpackaged coconut water is more prominent during the summer season that lasts from April to July in most Southeast Asian countries. This peak season has drastically been affected by the pandemic owing to distribution and supply shortages.

The following factors are likely to contribute to the growth of the packaged coconut water market during the forecast period:

•Preference for Organic Drinks
•Growth in Health-Conscious Population
•Growth in Demand for Sparkling Coconut Water
•Demand in Clean and Ethical Labelling

The study considers the present scenario of the packaged coconut water market and its market dynamics for the period 2019?2025. It covers a detailed overview of several market growth enablers, restraints, and trends. The report offers both the demand and supply aspect of the market. It profiles and examines leading companies and other prominent ones operating in the market.

PACKAGED COCONUT WATER MARKET SEGMENTATION
This market research report includes a detailed segmentation by variant, type, category, packaging, distributor, and geography. Packaged plain coconut water is finding high demand, especially for medical formulations and cosmetics. Coconut water is observing consumption due to the unaltered nature and the versatility of usage for several potential end-users. Since people need low-calorie and no preservative drinks, unflavored coconut drinks are the preferred option as they have low calories than flavored ones. Flavored coconut water, which is sweetened with appropriate flavors, can be easily pitched as a healthy substitute, improving adoption opportunities among this segment. Flavored health drinks are likely to be at the consumption front as the shift in consumer preference in developed countries is for cola and caffeine products. Another major factor driving the segment growth is that sweetened drinks offer vendors the scope to derive better cost savings by optimizing the input ingredient composition.

The millennial segment is driving the demand for sweetened variants; they are increasingly showing a preference for lifestyle drinks, which come with a blend of taste, flavor, and health. The growing demand for packaged sweetened coconut water alone is set to witness high growth during the forecast period with the entry of new players and high demand for innovative drinks from the consumer segment. However, sweetened beverages contain 2X times sugar than the unsweetened that can hinder the growth in the calorie-conscious population.

The non-sparkling packaged coconut water market is expected to grow at the highest CAGR of over 25% during the period 2019–2025. Non-sparkling coconut water is widely available in the unflavored form, which is of low calories. Hence, the growing preference for low-calorie drinks is likely to boost the non-sparkling segment during the forecast period. The segment is the preferred option for both millennials and baby boomers, which is the reason for the significant market size. Further, consumers are more concerned with the potential side-effects of consuming carbonated coconut waters. The addition of flavor enhancers such as sodium and other additives could be harmful.

Ecofriendly paperboards such as Tetra Pak are more dominant in the market. They tend to remain as the foremost choice for market leaders such as Vita Coco, O.N.E owing to their sustainable nature and on-the-go convenience. More than 65% of coconut water producers prefer paperboards and carton packs for their package and distribution. Paperboards are the most preferred mode of packaging in countries such as China, Russia, Brazil, and India, where tetra packs drive the beverage packaging market. With coconut water brands are investing in innovating new flavors and forms, considerable cost-cutting can be done through packaging in paperboards.

Since the shelf lives of packaged coconut drinks are less than one-year, efficient distribution and logistics sourcing is required. Retailers constitute as much as 80% of the sale in this segment. Supermarkets and hypermarkets are the ideal channels for the sale of large volumes for commercial consumption. Supermarkets have the largest share in the North American region due to the abundant availability of retail chains. Hypermarkets are also growing in numbers in developing economies such as India.

Segmentation by Variant
•Plain
•Flavored

Segmentation by Type
•Sweetened
•Unsweetened

Segmentation by Category
•Sparkling
•Non-sparkling

Segmentation by Packaging
•Paperboards
•Plastic
•Others

Segmentation by Distribution
•Supermarkets and Hypermarkets
•Convenience Stores
•Specialty Stores
•Online Channels
•Others

INSIGHTS BY GEOGRAPHY

The consumption of packaged coconut water in North America is driven by rapidly shifting consumer preferences for healthier alternatives, increased awareness of the harmful effects of sugar-based drinks. The well-developed retail landscape that facilitates innovations and product launches and the presence of multinational food and beverage manufacturers that have recognized the product potential and have committed significant investments to drive the product availability and reach.

Segmentation by Geography

•North America
oUS
oCanada
•Europe
oUK
oGermany
oFrance
oItaly
oSpain
•APAC
oChina
oJapan
oSouth Korea
oAustralia
oIndia
•Latin America
oBrazil
oMexico
•Middle East & Africa
oSouth Africa
oSaudi Arabia
oUAE

INSIGHTS BY VENDORS

The coconut water has emerged as one of the highly competitive markets since 2019. The entry of players such as Vita Coco in 2004, followed by the venture of FMCG giants such as PepsiCo and Coca-Cola through O.N.E and Zico brands, has breathed a new life in the market. With more than 200 recognized players in the industry today, it is highly fragmented where the intensity of the competition is high. Along with coconut water brands, vendors are trying to gain an edge over substitutes such as plant-based waters, sports drinks, and conventional fruit juices as they determine the significance of market share and success significantly.

Prominent Vendors
•Vita Coco
•PepsiCo
•Coca-Cola
•C2O
•Taste Nirvana

Other Prominent Vendors
•AG Amy and Brian Naturals
•Green COCO Europe GMBH
•CHI
•Coco Libre
•Cocojal
•DuCOCO
•FOCO
•H2coco
•INVO Coconut Water
•C-Coconut Water
•Cocofina
•Genuine Coconut
•Goya Foods
•Happy Coco
•KULAU GMBH
•MightyBee
•Riri
•Rubicon Drinks
•TIANA Fairtrade Organics
•Tropical Sun Foods
•Universal Food Public Company
•Windmill Organics
•Alnatura
•Zumi Natural Ltd
•Blue Monkey
•CocoCoast
•Bai Brands
•GraceKennedy
•Harmless Harvest
•Exotic Superfoods
•National Beverage Corp
•Purity Organic
•Buddha Brands
•Zola
•Maui and Sons
•Obrigado
•Raw C
•Dabur
•Storia
•Hector Beverages

Key Questions Answered
1.What is the packaged coconut water market size and growth forecast?
2.What are some of the leading drivers, trends, and restraints affecting the growth of the coconut water market?
3.Which is the leading variant/type/category/segment dominating the global packaged coconut water market shares?
4.Who are the leading vendors in the Asia Pacific region, and what are their market shares?
5.How is COVID-19 pandemic impacting the packaged coconut water market growth?

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
20% Off

($3500)

  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.
Ahmad helps you find the right report:
Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

FAQ
  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at researchadvisor@reportlinker.com to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - researchadvisor@reportlinker.com or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.
Purchase Reports From Reputable Market Research Publishers

ref:plp2020

Reportlinker.com © Copyright 2020. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on