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Digital Intelligence Platform Market by Component, Touchpoint, Organization Size, Vertical And Region - Global Forecast to 2022

Digital Intelligence Platform Market: Global Forecast until 2022

  • November 2017
  • 132 pages
  • ID: 5222512
In this report:
The large enterprises segment of the digital intelligence platform market is expected to grow from USD ##,##.## million in 2017 to USD ##,##.## million by 2022, at a CAGR of ##.##% between 2017 and 2022.
The large enterprises segment in North America is estimated to be USD ##,##.## million in 2017 and is projected to reach USD ##,##.## million by 2022, at a CAGR of ##.##% during the forecast period.

Summary

Table of Contents

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Adoption of digital intelligence platforms for competitive differentiation and growth in customer retention activity is predicted to push the digital intelligence platform market.

The digital intelligence platform market is forecasted to grow from ~$5.7B in 2017 to ~$14.0B by 2022, at a compound annual growth rate of 19.80 percent during the forecast period. Elements such as adoption of digital intelligence platforms for competitive differentiation and rise in customer retention activity, growing focus on social media analytics and personalization, and the need for optimizing digital experiences across all touchpoints are forecast to steer the digital intelligence platform market. Data silos and complexity of data integration and lack of digital skillset and resources can restrain the increase of the market.

Established on touchpoint, the company website segment is estimated to result the digital intelligence platform market in 2017.

Established on touchpoint, the company website segment is estimated to result the digital intelligence platform market in 2017, as company websites help in gathering customer feedback via online surveys and online chat services. Furthermore, with the help of web analytics, firms can analyze customer behavior and feedback obtained to drive customer-centric business decisions.

Established on organization size, the big enterprises segment is estimated to result the digital intelligence platform market in 2017.

Established on organization size, the considerable enterprises segment is estimated to result the digital intelligence platform market in 2017, as significant enterprises are investing towards enhancing customer experience. Today, important organizations are adopting digital intelligence platforms to extract meaningful real-time insights from clients, thereby, fulfilling the demands of customers for quality products and services

The Asia Pacific digital intelligence platform market is expected to grow at the highest compound annual growth rate (CAGR) during the outlook period.

The digital intelligence platform market has been studied for North America (NA), EU, Asia-Pac, Middle East & African continent, and Latin America area. The Asia Pacific area has been widely implementing digital intelligence platforms to improve and streamline business processes, product, and facilitate customer engagement and retention activities. The increase in the number of users of mobile devices, growing use of social media analytics, and increasing online commerce are some of the factors that are anticipated to fuel the increase of the digital intelligence platform market in the territory.

Comprehensive interviews were managed with chief executive officers, marketing directors, innovation & technology directors, and executives from numerous main institutions operating in the digital intelligence platform marketplace.

By Company Type: Tier 1: 50.0 percent, Tier 2: 30.0 percent, and 1/3 3: 20.0 percent

By Designation: C-Level: 50.0 percent, Director Level: 35.0 percent, and Others: 15.0 percent

By area: North america (NA): 35.0 percent, Europe: 25.0 percent, Asia Pacific: 25.0 percent, and RoW: 15.0 percent

Segment Research

The digital intelligence platform market has been split on the basis of component, touchpoint, organization size, vertical, and area. Established on component, the digital intelligence platform market has been broken down into data management, analytics, and engagement optimization. Established on touchpoint, the digital intelligence platform market has been split into the web, mobile, email, social media, kiosks & POS, company website, and others (touchpoint includes sales representatives, surveys, seminars, trade shows, and training).

Established on organization size, the industry has been divided into big enterprises and small & medium enterprises. Based on vertical, the sector has been broken down into retail & e-commerce, Banking, Financial services and Insurance (BFSI) (Banking, Financial Services and Insurance), travel & hospitality, telecommunication & IT, public market, media & entertainment, healthcare, and others (education, automotive, and manufacturing sectors). The digital intelligence platform market has been studied for North America continent, Europe (EU), Asia Pacific (APAC), the Middle East & African continent, and Latin America area.

Main highlights

The study will facilitate industry key players and new industry entrants in the digital intelligence platform market in these ways:

The analysis will facilitate industry top players/new sector entrants in this sector by providing them the closest approximations of revenues of the digital intelligence platform market and its segments. This industry report will also assist partners better comprehend competitor landscape, gain additional insights to position their businesses better, and implement suitable go-to-market approaches. The market research will facilitate partners comprehend the pulse of the sector and offer them with info on main market drivers, market restraints, opportunities, and alternatives.

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