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Top Growth Opportunities: Confectionery in New Zealand

Top Growth Opportunities: Confectionery in New Zealand

  • June 2018
  • 125 pages
  • ID: 5227073
  • Format: PDF
  • GlobalData

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Top Growth Opportunities: Confectionery in New Zealand

Summary
"Top Growth Opportunities: Confectionery in New Zealand", provides an overview of the confectionery market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalData’s proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for confectionery producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

New Zealand is one of the smallest confectionery markets in the top 10 in absolute value terms, but it is also expected to show substantial growth over 2017-2022. During 2012-2017, the confectionery market in New Zealand recorded modest growth.

Scope
- House prices and household debt have soared in recent years relative to incomes.
- The cost of living, especially in grocery terms, is expected to remain high and this will be reflected in confectionery purchasing decisions over 2017-2022.
- Consumers are expected to err towards bulk and value-based confectionery purchases.
- As the population in New Zealand ages and its rates of obesity remain high, health professionals are calling for increased government regulation of the food and beverage industries.
- The nation is in the top three obese nations, behind the US and Mexico, with a large portion of the population obese.
- These factors are likely to encourage the government to intervene in the confectionery market in the near future, potentially through encouraging healthier formulations or introducing a levy on sugary foods.

Reasons to buy
- Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
- Identify the areas of growth and opportunities, which will aid effective marketing planning.
- The differing growth rates in regional product sales drive fundamental shifts in the market.
- This report provides detailed, authoritative data on these changes - prime intelligence for marketers.
- Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.

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