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Country Profile: Savory Snacks Sector in Ukraine

Country Profile: Savory Snacks Sector in Ukraine

  • November 2017
  • 105 pages
  • ID: 5251011
  • Format: PDF
  • By GlobalData

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Country Profile: Savory Snacks Sector in Ukraine

Summary
Ukrainian Savory Snacks sector accounted for a volume share of 0.54% of the global market and 6.2% of the regional (Eastern Europe) market in 2016. The sector is expected to grow at a CAGR of 7% during 2016-2021. Growth in the Savory Snacks sector can be attributed to busy lifestyles, as a result of which consumers seek for convenient food options that can be carried to the workplace or consumed on-the-go.Per capita consumption in the country stood at 1.37kg when compared to the global and Eastern Europe levels of 2.22kg and 2.78kg, respectively, in 2016.

Potato Chips market was the largest by value sales in 2016. It is expected to register the fastest CAGR of 7.9% during 2016-2021 compared to Ethnic/Traditional Snacks (6.2%), Meat Snacks, Nuts and Seeds, Popcorn (6.9%), Pretzels, and Processed Snacks.Health & Wellness attributes such as ‘Free From’ and consumer benefits such as ‘General Wellbeing’ are the most sought after Health & Wellness claims in the Ukrainian Savory Snacks sector.

Hypermarkets & Supermarkets was the leading distribution channel accounting for a total value share of 61.5% in 2016. It was followed by Convenience Stores and Food & Drinks Specialists. Lay’s continued to be the largest brand in value terms accounting for 7.1% share, in 2016, while private label products represented 7.2% value share.

The report "Country Profile: Savory Snacks Sector in Ukraine", provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following -
- Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade.
- Category coverage: Value and growth analysis for Ethnic/Traditional Snacks, Meat Snacks, Nuts and Seeds, Popcorn, Potato Chips, Pretzels, and Processed Snacks with inputs on individual category share within each market and the change in their market share forecast for 2016-2021.
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others.
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, Rigid Metal and others; pack type data for: Carton, Bag/Sachet, Tub, Bottle, Jar and Stand Up Pouch.

Companies mentioned in this report:PepsiCo, Mondelez International, Inc, S.Group Corporation, Snack Solutions Company, Golden Foods Co., The Kellogg Company, Intersnack Group GmbH & Co. KG, Ariol LLC, KruizLlc

Scope
- The per capita consumption of Savory Snacks is lower in Ukraine compared to the global and regional levels
- Of the seven markets, Potato Chips is the largest market in both value and volume terms in the Ukranian Savory Snacks sector
- Hypermarkets & Supermarkets was the leading distribution channel in the Ukranian Savory Snacks sector
- Lay`s represented the leading brand in the Ukranian Savory Snacks sector in value terms
- Flexible Packaging is the most commonly used package material in the Ukranian Savory Snacks sector

Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Savory Snacks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

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