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Country Profile: Confectionery Sector in Denmark

Country Profile: Confectionery Sector in Denmark

  • November 2017
  • 101 pages
  • ID: 5251019
In this report:
The sector was valued at Kr##,##.## million (US$##,##.## million) in 2016 and is expected to grow at a CAGR of ##.##% during 2016-2021.
The figure also indicates the change in volume consumption, which is expected to grow from ##.## million kg in 2016 to ##.## million kg by 2021, registering a CAGR of ##.##% during 2016-2021.


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Country Profile: Confectionery Sector in Denmark


Danish Confectionery sector accounted for a volume share of ~0.6 percent of the overall market and ~2.0 percent of the regional market, in 2016. The sector is anticipated to grow at a compound annual growth rate (CAGR) of 2.30 percent during 2016-2021. Agrowing economy coupled with bigger disposable income is enabling Danish consumers to spend more on indulgent treats more frequently, which is driving the consumption of Confectionery products. Per capita consumption stood at 12.2kg when compared to the overall and Western Europe levels of 2.46kg and 8.6kg, respectively in 2016.

Chocolate market was the most important by value sales in 2016. Furthermore, it is anticipated to grow the quickest at a Compound annual growth rate of 3.0 percent compared to Sugar Confectionery and Gum.Hypermarkets & Supermarkets leads the distribution channel in the Danish Confectionery sector, accounting for a global value share of 50.60 percent. It was followed by Convenience Stores, Food & Drinks Specialists and Vending machines. Flexible Packaging is the most commonly used package material in the Danish Confectionery sector. In 2016, it accounted for a share of ~80.0 percent, followed by Paper & Board and Rigid Plastics.

Best five brands in the Danish Confectionery sector accounted for 37.50 percent value share with Toms accounting for a leading share of 12.20 percent in 2016. Further, Private labels accounted for 4.20 percent value share in the same year.

The market research "Country Profile: Confectionery Sector in Denmark (DK)", offers business insights on high growth markets to target, forecasts in the usage of package materials, category level distribution channel data and market share of brands.

Strategic analysis report:

- Market data: Overall market value and volume data with growth analysis for 2011-2021.

- Category coverage: Value and growth analysis for Chocolate, Gum, and Sugar Confectionery with inputs on individual category share within each market and the change in their market share forecast for 2016-2021.

- Key players: Market share of brands and private labels, containing private label growth analysis from 2011-2016.

- Distribution data: Percentage of sales within each market through distribution channels including Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others.

- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack info for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.

Firms mentioned in this industry report:Toms International, Haribo GmbH & Co. KG, CloettaAb, Mondelez International, Inc, Ferrero, Perfetti Van MelleSpA, Carletti A/S, CloettaAb, Alfred Ritter GmbH & Co. KG., Elvirasminde As, Mars, Incorporated, ChocoladefabrikenLindt&Sprüngli AG


- Per capita consumption in Danish Confectionery market was bigger compared to overall and Western Europe levels in 2016.

- Of the three markets, Chocolate was the biggest market in Danish Confectionery sector in 2016.

Great reasons to purchase

- Identify high plausible categories and explore farther market opportunities established on exhaustive value and volume analysis

- Existing and new competitors can analyze top distribution channels to identify and evaluate forecasts and alternatives

- Gain an understanding of the global ambitious landscape established on in-depth brand share analysis to plan effective market positioning

- Manufacturers can identify the opportunities to position products with H&W attributes/benefits

- Access the key and most influential consumer trends driving Confectionery products consumption, and how they influence consumer behavior in the industry which will help determine the best audiences to target

- Our team of analysts have placed a meaningful emphasis on changes expected in the sector that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

- The packaging analysis report benefits manufacturers, in identifying the most commonly used packaging materials in the sector

- Analysis on main macro-economic indicators including GDP per capita, population (global and breakdown by age), and consumer price index. It also covers a comparable analysis of political, economic, socio-demographic, and technological indicators across 50 countries.

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