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Click & Collect in the UK, 2018-2023

Click & Collect in the UK, 2018-2023

  • January 2019
  • 76 pages
  • ID: 5257682
  • Format: PDF
  • By GlobalData

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Click & Collect in the UK, 2018-2023

Summary
The Click & Collect channel is forecast to continue growing rapidly to 2023, accounting for 12.9% of online spend by 2023. Clothing & Footwear will remain the largest sector within the Click & Collect channel, accounting for 60% of spend in 2018, as the sector continues to grow rapidly online.

Click & Collect penetration has risen 1.2ppts from 2017 to 2018, driven mostly by male online shoppers and the dominance of the clothing & footwear sector. Retailers have improved Click & Collect services in terms of speed of delivery and cost, but the instore journey must now be improved to ensure the option offers all-round convenience for shoppers.

Click & Collect propositions offered by the majority of major multichannel retailers have plateaued as collection options have reached the fastest speeds and cheapest costs possible. Key retailers need to continue to tweak their propositions in order to make them cost effective and appropriate for their customer base, with the aim to improve conversion and customer satisfaction.

Furthermore, Store closures will reduce the availability of Click & Collect so retailers must consider other ways to cater for shoppers who prefer this fulfillment option, such as partnering with other retailers or third-party pickup providers.

The "Click & Collect in the UK, 2018-2023", report offers a comprehensive insight into the consumer and market dynamics of the Click & Collect channel. The report analyses the market, the main trends, and consumer attitudes towards the channel.

Scope
- Clothing & Footwear will remain the largest sector within the click & collect channel, accounting for 60% of spend in 2018, as the sector continues to grow rapidly online.
- Store closures will reduce the availability of click & collect so retailers must consider other ways to cater for shoppers who prefer this fulfilment option, such as partnering with other retailers or third-party pickup providers.
- Retailers have improved click & collect services in terms of speed of delivery and cost, but the instore journey must now be improved to ensure the option offers all-round convenience for shoppers.

Reasons to buy
- Use our in-depth consumer insight to learn which sectors are the most important for the click & collect channel and which consumers are most likely to use the method, to be able to successfully tailor click & collect options.
- Understand what drives consumers to chose click & collect, such as the low cost of click & collect options and the guarantee that stock will be available when the shopper visits a store, in order to maximise sales potential.

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