U.S. Sexual Wellness Market Analysis By Product (Condoms, Vibrators, Lubricants), Competitive Landscape, Company Market Share, And Segment Forecasts, 2018 - 2025
The U.S. sexual wellness market is expected to reach USD 8.8 billion by 2025. Government is undertaking initiatives to create awareness and promote the use of contraceptives in the younger generation to control the rising prevalence of STDs. The U.S. federal policy has taken measures to increase the availability of contraceptives and has made their coverage through health insurance companies mandatory. Thus, the growing awareness about STDs amongst the youth is expected to drive the market over the forecast period.
Erectile dysfunction deteriorates the sexual lives of the middle-aged population and they depend on lubricants to aid the process. Currently, almost 30 million men suffer from erectile dysfunction in the U.S. alone. This gives an insight into the potential opportunities and the huge scope of growth present in the lubricant market over the forecast period.
The existing players are strengthening their foothold in the industry by introducing new products.In April 2017, Ansell launched an antiviral condom in the Canadian market.
This product is claimed to be the first condom to offer protection against HIV and other viral transmissions.
Further Key Findings from the Study Suggest:
The fading stigma attached to sexual experimenting is a key reason for the huge market. Moreover, easy availability due to development of e-commerce and retail stores also encourages the consumers to opt for vibrators.
Vibrators dominated the product segment in 2016.Liberalization and increasing number of individuals embracing their sexuality has led to both young women and men to experiment and explore.
The product currently is a part of mainstream personal care products to promote healthy sexual lives.
There has been a shift in the marketing strategies employed for these products with manufacturers working on eliminating the image of pornography associated with the use of vibrators and are promoting it as a healthy choice to promote sexual well-being. They mostly target couples and hence expand their distribution channels to include grocery stores.
A few market players in this segment include Reckitt Benckiser (Durex), Church & Dwight (Trojan), and Ansell (Lifestyles). Companies are working toward marketing of newly flavored condoms such as bacon, red velvet cake, and whiskey.
Origami condoms, a California-based firm has submitted a condom that does not require rolling onto and also increases the pleasure sensation.
Some key industry contributors are Church & Dwight Co., Inc., Reckitt Benckiser Group plc, Veru Inc., Mayer Laboratories, Inc., Ansell (LifeStyles Healthcare Pte Ltd), BioFilm, Inc, and LELO.
Table of contents
Chapter 1 Executive Summary
1.1 Companies Operating in the Market
1.1.1 Church & Dwight
1.1.3 Doc Johnson Enterprises
1.1.4 Reckitt Benckiser Group plc
1.1.5 Karex Berhad
1.2 Competitive Landscape
1.3 Market Snapshot
Chapter 2 Research Methodology
2.1 Information Procurement
2.2 Data Analysis
Chapter 3 Market Variables, Trends & Scope
3.1 Market Segmentation and Scope
3.1.1 Market Driver Analysis
22.214.171.124 Increasing global prevalence of Sexually Transmitted Diseases (STDs)
126.96.36.199 Aging baby boomers' desire to have an active sex life
188.8.131.52 Changing consumer attitude
184.108.40.206 Development of ecommerce
3.1.2 Market Restraint Analysis
220.127.116.11 Side effects due to toxic ingredients in products
18.104.22.168 Frequent product recalls
3.2 Penetration & Growth Prospects Mapping
3.3 U.S. Sexual Wellness Market - PESTLE Analysis
3.4 Industry Analysis - Porter's
Chapter 4 U.S. Sexual Wellness Market: Product Estimates & Trend Analysis
4.1 U.S. Sexual Wellness Market: Product Movement Analysis
22.214.171.124.1 Age group
126.96.36.199.3 Purchase points
188.8.131.52 Product variety
184.108.40.206 Condoms Market, 2014 - 2025 (USD Million)
220.127.116.11.1 Age group
18.104.22.168.3 Purchase points
22.214.171.124 Product variety
126.96.36.199 Vibrators Market, 2014 - 2025 (USD Million)
188.8.131.52.1 Age group
184.108.40.206.3 Purchase points
220.127.116.11 Product variety
18.104.22.168 Lubricants Market, 2014 - 2025 (USD Million)
Chapter 5 Competitive Landscape
5.1 Strategy Framework
5.2 Company Profiles
5.2.1 Church & Dwight Co., Inc.
22.214.171.124 Company overview
126.96.36.199 Financial performance
188.8.131.52 Product benchmarking
184.108.40.206 Strategic initiatives
5.2.2 Reckitt Benckiser Group plc
220.127.116.11 Company overview
18.104.22.168 Financial performance
22.214.171.124 Product benchmarking
126.96.36.199 Strategic initiatives
5.2.3 Veru Inc.
188.8.131.52 Company overview
184.108.40.206 Financial performance
220.127.116.11 Product benchmarking
5.2.4 Mayer Laboratories, Inc.
18.104.22.168 Company overview
22.214.171.124 Product benchmarking
5.2.5 Ansell (LifeStyles Healthcare Pte Ltd )
126.96.36.199 Company overview
188.8.131.52 Financial performance
184.108.40.206 Product Benchmarking
220.127.116.11 Strategic Initiatives
5.2.6 BioFilm, Inc,
18.104.22.168 Company Overview
22.214.171.124 Product Benchmarking
126.96.36.199 Company Overview
188.8.131.52 Product Benchmarking
184.108.40.206 Strategic Initiatives
List of Tables
TABLE 1 Major condom manufacturers and manufacturing capacity
TABLE 2 Estimates of contraceptive prevalence by method among married or in-union women aged 15 - 49 (percentage), 2015
TABLE 3 Most common vibrators, prices, and online purchase points
TABLE 4 Most popular brands of vibrators
TABLE 5 Most common lubricants, prices, and online purchase points
TABLE 6 Most popular brands and products in lubricant market
List of Figures
FIG. 1 Karex: Sales by segment in first quarter on 2015
FIG. 2 Cities With the Highest Number of Google Searches for Sex Toys, 2015
FIG. 3 Market summary
FIG. 4 Market research process
FIG. 5 Information procurement
FIG. 6 Primary research pattern
FIG. 7 Market research approaches
FIG. 8 Value chain based sizing & forecasting
FIG. 9 QFD modeling for market share assessment
FIG. 10 Market trends & outlook
FIG. 11 Market segmentation & scope
FIG. 12 Market driver relevance analysis (current & future impact)
FIG. 13 Age wise prevalence of most common STDs in the U.S. (2014)
FIG. 14 Estimated diagnosis of HIV infection by age, 2014 ( U.S.)
FIG. 15 Most popular sexual accessories purchased online, 2015
FIG. 16 Market restraint relevance analysis (current & future impact)
FIG. 17 Penetration & growth prospect mapping
FIG. 18 U.S. sexual wellness market - PESTLE analysis
FIG. 19 Porter's Five Forces Analysis
FIG. 20 U.S. sexual wellness market product outlook key takeaways
FIG. 21 U.S. sexual wellness market: product movement analysis
FIG. 22 Methods of contraception for family planning and their revenue in the year 2011, 2012, and 2013
FIG. 23 Percentage of women infected with HIV in Sub Saharan Africa
FIG. 24 Most common households brands of condoms used in U.S.
FIG. 25 HIV infected cohort in U.S.: homosexual and bisexual males further distributed race wise, 2014
FIG. 26 Estimated diagnoses of HIV infection by age, 2014, United States
FIG. 27 Estimated new HIV diagnoses among youth aged 13-24 in the United States, by race/ethnicity and sex, 2014
FIG. 28 U.S. condoms market, 2014 - 2025 (USD Million)
FIG. 29 Percentage of male and female to buy vibrators online and their marital status
FIG. 30 Number of sex paraphernalia offered by online portal Lovehoney
FIG. 31 U.S. vibrators market, 2014 - 2025 (USD Million)
FIG. 32 Percentage of male and female to buy lubricants online and their marital status
FIG. 33 U.S. lubricants Market, 2014 - 2025 (USD Million)
FIG. 34 Strategy framework
Church & Dwight Co., Inc.
Reckitt Benckiser Group plc
Mayer Laboratories, Inc.
Ansell (LifeStyles Healthcare Pte Ltd )
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