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Country Profile: Make-Up sector in Belgium

Country Profile: Make-Up sector in Belgium

  • December 2017
  • 78 pages
  • ID: 5291888
  • Format: PDF
  • By GlobalData

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Country Profile: Make-Up sector in Belgium

Summary
Belgian Make-Up sector accounted for a volume share of less than half a percent of the global market and about 2.4% of the regional (Western Europe) market, in 2016. The sector was valued at around US$269Million in 2016 and is expected to grow at a CAGR of about 4.5% during 2016-2021. Increasing purchasing power of consumers and growing number of women in workforce are driving the Make-Up sector in Belgium.Per capita consumption stood at just over 2 units compared to the global and Western European levels of around 1 unit and 2.3 units, respectively, in 2016.

The Eye Make-Up was the largest with value sales of more than US$113 Million in 2016. However, Lip Make-Up is expected to grow the fastest at a CAGR of over 5.5%, compared to Eye Make-Up and Face Make-Up (around 4% each), and Nail Make-Up (around 4.9%).

Hypermarkets & Supermarkets was the leading distribution channel in the Belgian Make-Up sector, accounting for a total value share of over 39% in 2016. It was followed by Health & Beauty Stores and Department Stores with shares of about 30% and 10%, respectively, in the same year.

In 2016, Rigid Plastics was the most commonly used package material in the Belgian Make-Up sector. It accounted for a share of over 59%, followed by Glass and Flexible Packaging with shares of around 36.8% and 4%, respectively.

Maybelline is the leading brand in the Belgian Make-Up sector. It held a share of more than 25% in 2016, while the top five brands in the sector accounted for more than 56% value share in the same year. Furthermore, private labels represented 6.4% share of the value sales in 2016.

The report "Country Profile: Make-Up sector in Belgium", provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following -
- Market data: Overall market value and volume data with growth analysis for 2011-2021.
- Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Nail Make-Up, and Lip Make-Up with inputs on individual category share within each market and the change in their market share forecast for 2016-2021.
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
- Distribution data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, and others.
- Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, and others; pack type data for: Specialty Container, Tube, Jar and Tub.

Companies mentioned in this report: L`Oreal S.A., Yves Rocher International, LVMH Moet Hennessy - Louis Vuitton, Chanel S.A., The Estee Lauder Companies Inc., CosnovaGmbh, Procter & Gamble, Clarins, Clarins Group, Shiseido Company, Limited, The Estee Lauder Companies Inc., Beiersdorf Ag, Aveda Corp.

Scope
- The Make-Up sector in Belgium accounted for 2.4% volume share in the Western European region, in 2016
- The Belgian Make-Up sector is forecast to register an overall value growth of 28.1% during 2016-2021
- The per capita consumption of Make-Up products is higher in Belgium compared to the global level
- The Lip Make-Up market is forecast to register the fastest growth during 2016-2021
- Hypermarkets & Supermarkets is the leading distribution channel, followed by Health & Beauty Stores

Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Make-Up consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers; in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

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