1. Home
  2. > Travel and Tourism
  3. > Travel Services
  4. > Car Rental Market Trends
Hertz Global Holdings, Inc.: Company Strategy & Performance Analysis

Hertz Global Holdings, Inc.: Company Strategy & Performance Analysis

  • November 2017
  • 43 pages
  • ID: 5300523
  • Format: PDF
  • MarketLine


Table of Contents

Search Inside

Hertz Global Holdings, Inc.: Company Strategy & Performance Analysis

Hertz Global Holdings provides car and equipment rental services from airport and off-airport locations. Hertz operates its vehicle rental business through the Hertz, Dollar and Thrifty brands across more than 9,700 locations worldwide. The company also provides comprehensive, integrated vehicle leasing and fleet management solutions through its Donlen subsidiary. The company has an extensive network of rental locations in the US and in major European markets. The company classifies its business operations into three reportable segments, namely, US RAC, International RAC and Other Operations. It classifies its geographic operations into two regions, the US and International. The company generated 76% of its revenues from the US segment in 2016.

MarketLine Premium’s company strategy reports provide in-depth coverage of the performance and strategies of the world’s leading car rental companies. The reports detail company operations in key geographies as well as comprehensive analysis of each company’s growth strategy and financial performance. Furthermore, the reports allow benchmarking company performance through the provision of key performance indicators including: fleet size and rental offices.

Key Highlights
Strategic acquisitions and partnerships

Hertz continues to expand in the European and the Latin American markets. In February 2015, the company acquired all the assets of certain Hertz-branded franchisees, including existing vehicles and contract and concession rights, for a cash consideration of US$87 million. The acquisition was part of a strategic decision to increase the number of Hertz-owned locations and capitalize on certain benefits of ownership which were not available under a franchise agreement.

Reduce operating costs

The company’s operating expenses include wages and related benefits; facility, self-insurance and reservation costs; commissions and concession fees paid to airport authorities and travel agents; and other operation and maintenance costs. The company is looking for ways to decrease these expenses and improve profitability. The company’s fleet management programs provide outsourcing solutions to lower fleet operating costs and improve driver productivity. In addition, Hertz is looking to reduce transaction variable expenses, vehicle related expenses, and personnel related expenses to lower overall operating costs and improve profitability. The company is also continually focusing on fleet modernization to reduce maintenance costs on vehicles.

Three-Point marketing strategy

The company has undertaken promotional activities in the European and Latin American markets, giving out discounts and rolling out offers to attract customers. It introduced programmatic buying to enable efficient audience clustering, impacting the volume of reservations, cost per reservation, share of voice and return on investments (ROI). Email marketing played a significant role in maintaining deliverability. The company started by segmenting contacts into eight different client categories, with each one classified into three different languages. This helped the company to maximize the relevance of the offers displayed in the emails, resulting in reservations.

- Company Snapshot - Detail key indicators and rankings of Hertz Global Holdings Group in terms of revenue, net income and operating income, fleet size and rental offices in the company’s key markets.
- Company SWOT Analysis - Outlines Hertz Global Holdings Group’s strengths and weaknesses, and weighs the opportunities and threats facing the company.
- Growth Strategies - Understand Hertz Global Holdings Group’s corporate goals and strategic initiatives and evaluate their outcomes.
- Company Performance and Competitive Landscape - Analyse the company’s performance by business segments such as revenue, US Rental car and international rental car leasing, as well as peer comparison on parameters such as market share.
- Key Developments - Showcase Hertz Global Holdings Group’s significant recent corporate events, changes and initiatives.
- ICT Spending Prediction - Understand how the company allocates its ICT budget across the core areas of its enterprise, namely hardware, software, IT services, communications and consulting.

Reasons to buy
- How does Hertz Global Holdings Group rank among its peers in terms of fleet size globally?
- What are Hertz Global Holdings Group’s main growth strategies and how successful has the company been at implementing them?
- How has the company performed since 2014 in terms of its segments, including revenue, US Rental Car and International Rental Car.
- How has Hertz Global Holdings Group performed in comparison to competitors such as Europcar, Avis Budget Group, Sixt, and Enterprise?
- What are Hertz Global Holdings Group’s strengths and weaknesses and what opportunities and threats does it face?

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

ReportLinker may already be registered as a supplier with your company. If you want to Order by PO, check with us first and we'll let you know if we are a registered supplier and what the vendor number is. Otherwise, we'll provide you with the necessary information to register ReportLinker as a vendor.

Grace helps you find the right report:

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at [email protected] to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - [email protected] or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.
Purchase Reports From Reputable Market Research Publishers

Middle East Car Rental Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

  • $ 4750
  • January 2023
  • 96 pages

The Middle East Car Rental Market is valued at USD 600.41 Million in 2021 and is expected to reach USD 1642.21 Million by 2027, registering a CAGR of over 15% during the forecast period. The market fo ...

  • Middle East
  • World
  • Car Rental
  • Motor Vehicle
  • Industry analysis
  • Fuel Price
  • Car Sales

Global Railcar Leasing Industry $ 4950 October 2022

Global Cab Services Industry $ 4950 October 2022


Reportlinker.com © Copyright 2023. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on