1. Market Research
  2. > ICT Market Trends
Priceline Group Inc: Company Strategy & Performance Analysis

Priceline Group Inc: Company Strategy & Performance Analysis

  • November 2017
  • 39 pages
  • ID: 5300533
  • Format: PDF
  • MarketLine


Table of Contents

Search Inside

Priceline Group Inc: Company Strategy & Performance Analysis

The company provides online rental car reservation, hotel booking, air ticket bookings and related services. The company operates six key brands comprised of Booking.com, KAYAK, Rentalcars.com, Agoda.com, Priceline.com and OpenTable. The company offers its services under two promotional channels such as Name Your Own Price and Express Deals. Through these promotional services, the company allows its customers to buy tourism related services at lowest price available.

MarketLine Premium’s company strategy reports provide in-depth coverage of the performance and strategies of the world’s leading travel intermediary companies. The reports detail company operations in key geographies as well as comprehensive analysis of each company’s growth strategy and financial performance. Furthermore, the reports allow benchmarking company performance through the provision of key performance indicators including: accommodation room nights, rental car days and airline ticket reservation.

Key Highlights
Robust presence of various brands enabling improvements in gross bookings

The company leverages its strong Booking.com presence, which is the most significant brand. Booking.com included more than 1,115,000 properties on its website as of December 31, 2016, as compared to over 852,000 properties as of December 31, 2015. Vacation rental properties increased from 390,000 in 2015 to 568,000 vacation rental properties in 2016. The company operates other brands such as Priceline.com, Agoda.com, KAYAK, OpenTable and RentalCar.com. The company diversified its revenue streams by providing integrated services leveraging these brands. The company realised its plan to mitigate risks of volatility in cash inflow. As a result of various brands and wide operational network, the company is able to improve its gross bookings, which is an important operational metric for the company

Declining performance of the Merchant segment affects the company’s competitive position

The company posted a weak performance from its Merchant segment which is a cause of concern. For instance, the Merchant segment revenues decreased by 1.7% from US$2,082.9 million in 2015 to US$2,048.0 million in 2016. This was primarily due the revenue decline from priceline.com’s Name Your Own Price reservation services, which was discontinued on September 1, 2016. Also, the company posted a decrease in airline tickets from 7.7 million in 2015 to 7.3 million in 2016, reflecting a decline of 5.2%. This was due to a decline in priceline.com’s retail airline ticket reservations and the discontinuation of priceline.com’s Name Your Own Price airline ticket reservation offering.

New services to fuel the company’s growth

The company has been launching new services to drive growth and profitability. For instance, in December 2016, the company launched Road Deals, which enables app users to set hotel preferences based on budget and star level, receive hotel recommendations, and book them. Also, in November 2016, Booking.com launched its new Content API for accommodation channel managers, content providers and property management companies. These new features provide free access for providers to instantly send all necessary information to establish and maintain multiple listings on Booking.com. This will also allow them to post property photos and information about their facilities and policies, through a direct connection, significantly reducing the time to upload content. Such services will expand the revenue stream of the company.

- Company Snapshot - detail key indicators and rankings of Priceline Group Inc. in terms of revenue, net income, operating income, accommodation room nights, rental car days and airline ticket reservation in the company’s key markets.
- Company SWOT Analysis - outlines Priceline Group Inc.’s Strengths and Weaknesses, and weigh Opportunities and Threats facing the company.
- Growth Strategies - understand Priceline Group Inc.’s corporate goals and strategic initiatives and evaluate their outcomes.
- Company Performance and Competitive Landscape - analyse the company’s performance by business segments such as operating revenue, agency revenue and merchant revenue besides peer comparison on parameters such as revenue.
- Key Developments - showcase Priceline Group Inc.’s significant recent corporate events, changes or initiatives.
- ICT Spending Prediction - Understand how the company allocates its ICT budget across the core areas of enterprise ICT spend, namely hardware, software, IT services, communications and consulting.

Reasons to buy
- How does Priceline Group Inc. rank among peers in terms of revenue and bookings globally?
- What are Priceline Group Inc.’s main growth strategies and how successful has the company been at implementing them?
- How has the company performed since 2014 in terms of its segments?
- How has Priceline Group Inc. performed in comparison to competitors such TUI, Expedia, Thomas Cook Group and H.I.S. Co. Ltd.?
- What are Priceline Group Inc.’s strengths and weaknesses and what opportunities and threats does it face?

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.
Ahmad helps you find the right report:

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at researchadvisor@reportlinker.com to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - researchadvisor@reportlinker.com or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.


Reportlinker.com © Copyright 2020. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on