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Outdoor Furniture & Grills in the US by Product, Market and Region, 7th Edition

Outdoor Furniture & Grills in the US by Product, Market and Region, 7th Edition

  • January 2018
  • 194 pages
  • ID: 5304218

Summary

Table of Contents

Consumer Interest in Outdoor Living Will Drive Growth for Outdoor Furniture & Grills

Sales will benefit primarily from consumers’ growing interest in outdoor living activities such as cooking, dining, and entertaining. Outdoor furniture will contribute the most to new growth as consumers purchase more stylish and durable models for their outdoor rooms. Sales of grills are largely supported by replacement and upgrade sales. The market for patio heating products will grow rapidly, but from a small base.

Improving economic conditions and consumer spending will help boost gains. Both new construction and improvement activities in residential markets are expected to focus increasingly on outdoor living spaces like patios and decks, supporting new sales of outdoor furniture, grills, patio heating products, and related accessories.

Key Findings in the Outdoor Furniture & Grill Study:

Outdoor Living Drives Many Applications for Outdoor Furniture & Grills
The growing trend for outdoor living will benefit the outdoor furniture and grill market substantially, since outdoor living activities make wide use of these products. For example, outdoor living rooms and entertaining spaces tend to feature several pieces of furniture and a fire pit. Outdoor kitchens commonly include sizable, high-end gas grills. And patio heating products and umbrellas extend the use of outdoor spaces by offering a degree of climate control.

Outdoor living also encourages consumers to invest in higher-value products as they spend more of their time outdoors, especially as they use their outdoor spaces to entertain friends and family. And among furniture products in particular, changing fashions will support steady growth as consumers periodically update their spaces.

New Enthusiasm for Grilling Will Bring New Sales to an Otherwise Mature Market
Since 80% of US households already own a grill, there is a large potential market for replacement and upgrade sales, particularly in light of growing enthusiasm for grilling as a hobby and the increasing prevalence of outdoor kitchens. As consumers take a greater interest in grilling, they are more likely to invest in higher-value grills, more than one type of grill, and new accessories like thermometers that can be monitored wirelessly using a mobile device.

Grillers are also increasingly interested in artisanal grilling, favoring methods that enhance the flavor of food, such as using charcoal or wood. This trend will boost sales of high-end grill products like wood pellet grills and smokers. Since many grillers still want the convenience of a gas grill for everyday use, grillers increasingly own more than one grill.

Study Coverage
This industry study presents historical data (2006, 2011, 2016) and forecasts for 2021 for demand, trade, and domestic shipments by product (furniture and accessories, grills and accessories, and patio heating products), by market (consumer-grade and commercial-grade), and by region (Northeast, Midwest, South, and West). Furniture and related accessories include cushions, covers, umbrellas, and hammocks; demand estimates for furniture are broken out by material. Grill accessories include spare propane tanks, grill parts, and utensils; demand for grills is broken out by fuel type. The study also evaluates company market share and provides analysis on industry competitors, including WC Bradley, Weber-Stephen Products, Brown Jordan International, Agio International, and Treasure Garden.

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