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Supermarkets in Hong Kong, China

Supermarkets: In-depth Industry Report in Hong Kong, China

  • January 2018
  • 41 pages
  • ID: 5311725
In this report:
Retailer strategy: New product launches, events and promotional campaigns inside shopping centres, sales promotions and heavy price discounts are common strategies.
Nevertheless, online players are expected to realise significantly higher growth than the storebased players even as internet retailing of the city yet shows hints of maturity and saturation.


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As millennial and generation X clients become more mature when it comes to digital technology, internet retailing has been expanding. In face of the keen competition from online grocery retailers, bricks-and-mortar supermarkets saw a value sales decline in 2017 after witnessing a steady decline overall the review period.

Housewives and house caretakers are nevertheless comfortable with shopping in physical outlets, where they can actually see, touch and feel the commodities. Outlets of City...

Euromonitor International's Supermarkets in Hong Kong (HK), China study proposes insight into main developments and trends driving the market. The study analyzes all retail channel to offer sector insight.

Channels include supermarkets, hypermarkets, convenience stores, discounters, mixed retailers, clothing and footwear retailers, health and beauty retailers, DIY and hardware stores, furniture and furnishing stores, leisure and personal goods retailers, durable goods retailers. There are descriptions of top retailers, with an overview of their performance and the challenges they encounter. There is also analysis of non-store retailing: internet retailing; vending; homeshopping; direct selling, as available.

Data analysis:

market values (historic and estimations), number of company shares and market shares.

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Use 5-year projections to apprehend how the segment is forecasted to change.

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