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Top Growth Opportunities: Hot Drinks in Japan

Top Growth Opportunities: Hot Drinks in Japan

  • December 2018
  • 82 pages
  • ID: 5351609
  • Format: PDF
  • By GlobalData

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Top Growth Opportunities: Hot Drinks in Japan

Summary
"Top Growth Opportunities: Hot Drinks in Japan", provides an overview of the Hot Drinks market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalData’s proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for Hot Drinks producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

This report provides recommended actions and detailed analysis of how to target the best growth opportunities for Hot Drinks producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Hot Drinks markets in Japan through GlobalData’s detailed and robust data, expert insight, and case studies.

GlobalData’s Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for Hot Drinks producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Get access to -
- Key consumer demographic groups driving consumption within the Japan market. Improve your consumer targeting by understanding who’s driving the market, what they want, and why
- A study of market value and volumes over 2012-2017 for Japan, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2017-2022 period
- White space analysis, to pinpoint attractive spaces in the market and the key actions to take
- Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
- Examples of international and regional product innovation targeting key consumer needs.

Scope
- Japan has a high average spend per capita on hot drinks than most other major economies
- After a period decline at a CAGR of -3.2% in US$ terms between 2012 and 2017, the Japanese Hot Drinks sector will grow in the next five years to 2022, at a CAGR of 5.6%.
- Rising preference for Western style Hot Tea categories will drive demand in the Hot Drinks sector
- Over 2017-2022, Hot Coffee will remain the highest value category and also the fastest growing category.

Reasons to buy
- This report brings together consumer analysis and market data to provide actionable insight into the behavior of Japan’s Hot Drinks consumers.
- This is based on GlobalData’s unique consumer data, developed from extensive consumption surveys and consumer group tracking.
- Category, brand, and packaging dynamics are also examined.
- This allows product and marketing strategies to be better aligned with the leading trends in the market.

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