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Mobile Apps in Nigeria

Mobile Apps in Nigeria

  • December 2018
  • 38 pages
  • ID: 5389681
  • Format: PDF
  • By MarketLine

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Mobile Apps in Nigeria

Summary
Mobile Apps in Nigeria industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
- The mobile applications market is valued using a bottom-up approach that takes into consideration the average number of user and/or accounts of a particular technology in a given year and the average monthly revenue per subscription (ARPS) during that same year. Non-recurring fees such as activation fees are not accounted for. Revenues are exclusive of VAT.
- The Nigerian mobile apps market is expected to generate total revenues of $1.2bn in 2018, representing a compound annual growth rate (CAGR) of 7.4% between 2014 and 2018.
- The browsing/WAP segment is expected to be the market’s most lucrative in 2018, with total revenues of $703.1m, equivalent to 57.7% of the market’s overall value.
- Now many more people in Nigeria are able to access mobile phones than ever before, helped in part by MTN selling on the street, the market for apps can grow very quickly.

Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile apps market in Nigeria
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile apps market in Nigeria
- Leading company profiles reveal details of key mobile apps market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Nigeria mobile apps market with five year forecasts

Reasons to buy
- What was the size of the Nigeria mobile apps market by value in 2017?
- What will be the size of the Nigeria mobile apps market in 2022?
- What factors are affecting the strength of competition in the Nigeria mobile apps market?
- How has the market performed over the last five years?
- What are the main segments that make up Nigeria’s mobile apps market?

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