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Top Trends in Baby and Child Care 2018: Exploring the babies’ and children’s food, drinks and personal care categories

Top Trends in Baby and Child Care 2018: Exploring the babies’ and children’s food, drinks and personal care categories

  • April 2018
  • 42 pages
  • ID: 5392289
  • Format: PDF
  • By GlobalData

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Top Trends in Baby and Child Care 2018: Exploring the babies’ and children’s food, drinks and personal care categories

Summary
The definition of a child care product it is any food, drink or personal care specifically targeting children aged between 3-13 year olds. This does include some products that can be viewed as targeting both adults and children, but not all.For example, popular milk chocolate brands that appeal to both adults and children will be included. The childcare market is growing in volume despite birth rates decreasing over the years and this could be driven by more complicated parenting techniques influenced by recent trends and media spotlights that require multiple products to achieve better results.

Dairy and Soy food market represented the largest market in children’s food accounting for around 43% of the total volume of the market. It had been growing at a CAGR of about 1.2% between 2011-2016, with the total food market growing at a CAGR of around 1.7%. Soft drinks market represented the largest market in children’s drink accounting for nearly 99% of the total volume of the market. It had been growing at a CAGR of about 1.8% between 2011-2016 with the total drinks market growing at about the similar CAGR.Feminine market represented the largest market in children’s personal care accounting for around 34% of the total volume of the market. It had been growing at a CAGR of around 2.3% between 2011-2016, with the total personal care market growing at a slight higher CAGR of around 2.9%.

The report "Top Trends in Baby and Child Care 2018", has identified key trends within Baby and Child care -
- Sleeping Aids: Parents are seeking ways to ensure that their children are able to get the right level of sleep each day to ensure positive mental and physical growth.
- Clean Eating: A major priority for parents is to ensure their children are eating healthily with a well-balanced and nutritious diet. As a result parents are looking for food products with well-defined, positive healthy credentials.
- Smart Parenting: Immersed in a world of digital technology, parents are increasingly incorporating smart solutions into their lives, in a bid to make parenting activities less burdensome.
- Food subscription meals: Understanding and creating a balanced diet for a baby or a child can be difficult to do and often requires a lot of time. Parents are constantly on the lookout for more convenient ways to make baby and child care easier for them.

Companies mentioned in this report: Nestlé, Higher Nature, Bloom and Blossom, This works, Yumi, Freedom foods, Slurrp Farm, Happy Tot, Nim’s Kid, Mother Earth, Pure Spoon, Kiddylicious, iAllowance, Tynker, Blue Smart, Willow, Sproutling, Little Spoon, Raised Real

Scope
- Parents are seeking ways to ensure that their children are able to get the right level of sleep each day to ensure positive mental and physical growth.
- A major priority for parents is to ensure their children are eating healthily with a well-balanced and nutritious diet. As a result parents are looking for food products with well-defined health credentials.
- Immersed in a world of digital technology, parents are increasingly incorporating smart solutions into their lives, in a bid to make parenting activities less burdensome.
- Understanding and creating a balanced diet for a baby or a child can be difficult to do and often requires a lot of time. Parents are constantly on the lookout for more convenient ways to make baby and child care easier for them.

Reasons to buy
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.

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