1. Market Research
  2. > Healthcare Market Trends
Paying for Digital Health: Payer Insights

Paying for Digital Health: Payer Insights

  • May 2018
  • ID: 5438894
  • Format: PDF
  • By Firstword Pharma


Table of Contents

Payers love digital technologies that reduce health costs and deliver patient benefit–but who should pick up the tab?

Digital technology is revolutionising healthcare from advanced electronic medical records and telemedicine to emerging technologies such as smart pills/inhalers and 3D dose printing. Great stuff, but payers are only interested in value. Where there is evidence that digital technology delivers lower costs by minimising hospitalisation, reducing waste and improving patient adherence and outcomes, then payers are on board. "Nice to have" technology, has no place. What does this mean for pharma? What digital technologies will influence payers? What role and contribution would payers like pharma to make?

To answer these key questions we interviewed eight US and European payer experts to reveal in Paying for Digital Health – Payer Insights the specific technologies, funding strategies and operational drivers that are shaping payer attitudes.

Payers explore the digital landscape
• What digital technologies do payers want and why?
• How will funding models need to change to make digital health technologies widely available to patients?
• What challenges does 3D dose printing technology need to overcome to gain payer support?
• How useful do payers think the information collected by smart pills or inhalers will be in terms of improving patient engagement, compliance and outcomes?
• What real-world evidence will future digital devices need in order to be adopted and reimbursed in the healthcare setting?
• How important will it be for manufacturers to ensure that data collection is fully integrated with existing health systems so that HCPs can easily access data for patient care?
• Technology partnering is critical for Pharma, but with whom and for what?

What payers say…

"Ultimately the payer is the one who says, ’I don’t care how. I care what and when’… Whether it’s a Proteus pill, a Wi-Fi-enabled injection or a Wi-Fi-enabled inhaler – those are all great things. Will they make a difference in the real world? And the companies want me to pay extra for it [but] I won’t until they prove that it’s better than what I have now. You’re not in a risk-taking game, you’re in the cost-reduction game… Maybe those who are paying step back and say, "Don’t bamboozle me with technology. I’m in the business of buying value and giving value for money. What do you offer?" Digital Health Expert US

"I’m going to be a big sceptic here and say that 3D remote printing of medicine, robotic dispensing of printed medicine is a solution to a problem that I don’t see." Digital Health Expert US

"If we have 100 patients that are eligible for a drug, our biggest concern is, how do we know all 100 patients are going to respond? Now, if there was a way with respect to some of these technologies [that] we’re able to specifically identify the 20 we know are going to benefit and 80 we know are not, that’s very beneficial because... that saves us 80 percent of the cost. I could definitely see where we could provide reimbursement if there was data showing that we were able to [target] utilisation of a product to a specific patient based on the technology." Pharmacy Director US

"One of the big things the pharma industry needs to pick up on is waste. We know by looking in anybody’s bathroom cabinet, you’ve got boxes of unused pills, often reaching expiry date, often for people with multiple comorbidities who will have reams and reams of this, and they get their repeat prescriptions. That model can’t survive. It’s got to be about making sure that people are being compliant with their meds. Smart pills are one of the ways of monitoring that, ensuring that the drugs that are prescribed are actually having value." US Payer

What to expect
• A detailed report exploring payer attitudes to digital health funding and the technologies that are helping to drive their value agenda
• An examination of six key issues which Pharma needs to understand and respond to
• 28 targeted questions put to payer experts in Europe and the US
• Their responses, which provided 43 current insights supported by 55 directly quoted comments

Expert contributors

The report harnesses critical frontline insights from senior payers who completely understand how digital technology can support them, and presents their views on how it can be funded. To ensure frank and open opinions were expressed we have agreed to keep their identities anonymous.
• Clinical Lead, Digital Health Programme, UK
• UK Payer
• German Payer
• Member of Drug Committee, Germany
• Hospital Pharmacy Manager, Spain
• US Payer
• Pharmacy Director, US
• Digital Health Expert, US

Why Choose FirstWord?

Are you fed up with management reports that over-promise and under-deliver? Reports packed out with secondary research and uncorroborated content? If this is your experience, then turn to FirstWord because…
• All our information is derived from primary research with experts whose knowledge and current experience is proven.
• We harness insights from their first-hand experience and don’t pack our reports with secondary information and spurious observations.
• Our reports are based on latest research–we don’t reuse or recycle content.
• We have the expertise to create on-target content that dives deeply into the pressing commercial and market access issues of the day.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.
Ahmad helps you find the right report:

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at researchadvisor@reportlinker.com to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - researchadvisor@reportlinker.com or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.
Purchase Reports From Reputable Market Research Publishers
Projectors Market Trends in China

Projectors Market Trends in China

  • $ 3000
  • December 2019

This study focuses on China’s Projectors market trends.In the two past decades, the market has been growing at a fast pace. The dramatic expansions of the manufacturing capabilities and rising consume ...

MP3 Players Market Trends in China

MP3 Players Market Trends in China

  • $ 3000
  • December 2019

This study focuses on China’s MP3 Players market trends.In the two past decades, the market has been growing at a fast pace. The dramatic expansions of the manufacturing capabilities and rising consume ...

Elliptical Trainers Market Trends in China

Elliptical Trainers Market Trends in China

  • $ 3000
  • December 2019

This study focuses on China’s Elliptical Trainers market trends.In the two past decades, the market has been growing at a fast pace. The dramatic expansions of the manufacturing capabilities and rising ...

Health and Wellness in Mexico $ 2100 February 2020

Health and Wellness in Spain $ 2100 January 2020


Reportlinker.com © Copyright 2020. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on