1. Market Research
  2. > ICT
  3. > Telecom Market Trends


  • January 2018
  • 30 pages
  • ID: 5443772
  • Format: PDF
  • Researchica


The inter-ministerial Telecom Commission recently gave a green signal to a proposal for Indian telecom operators to avail Internet telephony in the country. This report explores the changes that Internet telephony would bring in how the Indian telecom operators and Internet service providers (ISPs) operate in the future. The report further examines how this development will impact the business model of market leaders, and what would be the possibilities for smaller players, new entrants, and MVNOs.

This research report analyses four aspects vis-à-vis Internet Telephony market in India that cover the following:
Aspect one looks at the impact of Internet telephony as a disruptive force in Indian telecom market, covering: how OTT players have captured a significant portion of voice calling market, and offering indirect competition to established operators. Will the provision to avail Internet telephony help traditional mobile operators build a failsafe strategy against OTTs?

Aspect two scrutinises the changing market dynamics of telecom services that led to the introduction of Internet Telephony. Why Internet Telephony once considered a direct threat to traditional voice is now being considered by policy makers as something that should be embraced? What are the issues that may come up as a threat to incumbents?

Aspect three analyses the nature of changes that the wider transition to Internet Telephony will bring to Indian telecom market. In particular, the change in business models, pricing strategies, emergence of possible new breed of players, and the possibilities of convergence (mobility with content, commerce, etc.) have been discussed at length.

Aspect four analyses the broader implications of Internet Telephony on the Indian mobile consumer market. What would be the response of consumers for Internet Telephony? Can operators leverage Internet Telephony to boost internet penetration in Rural India? Can Internet Telephony offer an unexpected demand for budget smartphone? Is it a big opportunity for telcos to capture untapped mobile banking and payment opportunity in rural India? Can operators leverage Internet Telephony to stop any further loss of brand value to OTTs? How big is this an opportunity for MVNOs?

Key Questions Answered
1. What is the need of the hour for Indian telcos?
2. What should be ideal positioning strategies for Internet Telephony?
3. What are the strategic options for operators to counter OTTs’ VoIP?
4. How Internet telephony regulation is evolving worldwide?
5. How big a threat Google is for mobile operators?
6. What are various multifold strategies of OTTs worldwide and in India?
7. How did few OTTs achieve great success?
8. How leading operators are tackling OTT threat?
9. Who are the leading Internet telephony Vendors?
10. What will be the market size and the growth rate of Indian Internet telephony market in the coming years?

Companies Mentioned
TRAI, DoT, Airtel, Reliance Jio, Vodafone, Idea, BSNL, Google, WhatsApp, Facebook, Microsoft, Skype, FaceTime, KakaoTalk, LINE, Telegram, WeChat, Viber, Vonage, Ericsson, Huawei, Infobip, Nokia, Ribbon Communications, ZTE, GSMA 

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.
Ahmad helps you find the right report:

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at researchadvisor@reportlinker.com to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - researchadvisor@reportlinker.com or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.
Purchase Reports From Reputable Market Research Publishers

Organic revenue growth strategies: case studies and analysis

  • $ 4999
  • October 2020
  • 21 pages

"Successful operators are aware of the main drivers of consumer demand and have used pricing strategies to grow ARPU." This report analyses the different strategies adopted by telecoms operators to grow ...

  • Egypt
  • Belgium
  • Telecom
  • Industry analysis

Global Telecom Cloud Industry $ 4950 September 2020


Reportlinker.com © Copyright 2020. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on