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UAE Online Fashion Market Outlook to 2022 - by Type (Apparel, Fashion Accessories and Footwear), By Region (Dubai, Abu Dhabi, Sharjah and Others)

UAE Online Fashion Market Outlook to 2022 - by Type (Apparel, Fashion Accessories and Footwear), By Region (Dubai, Abu Dhabi, Sharjah and Others)

  • March 2018
  • 165 pages
  • ID: 5472772
  • Format: PDF
  • Ken Research Private Limited

Summary

Table of Contents

The report titled "UAE Online Fashion Market Outlook to 2022 - by Type (Apparel, Fashion Accessories and Footwear), By Region (Dubai, Abu Dhabi, Sharjah and Others)" provides a comprehensive analysis on the UAE Online Fashion Market. The report covers UAE online fashion market size by gross merchandize value, market segment by Apparel, Fashion Accessories and Footwear, by region (Dubai, Abu Dhabi, Sharjah and Others), by price range (Economy, Mass, Premium and Elite), by gender (women, men and kids), by apparel categories (tops, dresses, bottoms, jackets, shorts and others), by accessories categories (handbags, belts, imitation jewelry, watches and others) and by footwear categories (sneakers, flip-flops, sandals, boots and others). The report also covers competition among major players in online fashion market (Namshi General Trading LLC, Sivvi, Wadi General Trading LLC, Souq Group, MarkaVIP, Elabelz, Noon, Bershka, Yoox.com and NextDirect). The report provides target audience profile, SWOT analysis, government regulation, comparison of offline and online fashion market along with analyst recommendation and macroeconomic variables.


 
This report will help the readers to identify the ongoing trends in the industry and anticipated growth in future depending upon changing industry dynamics in coming years. The report is useful for horizontal e-commerce, online fashion companies, investors, potential entrants and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future.


 
UAE Online Fashion Market Size and Overview
Market Size: UAE online fashion retail market is quite dynamic and is in the early growth phase. The online fashion market has grown from a GMV of AED ~ million in 2012 to AED ~ million in 2017 at a CAGR of ~%. A phenomenal growth of ~% in the internet users in the last 5 years and in smart phone users in the country have acted as drivers for the online fashion market. Growth of the younger population, increase in purchasing power, convenience to purchase online, easy availability of branded products online at discount and easy online adoption in Dubai and Abu Dhabi are other major factors which have augmented the growth of online fashion market in UAE.


 
Market Segmentation:


 
Apparels, Footwear and Accessories
Apparels witnessed the maximum share contributing ~% followed by the footwear contributing ~% and accessories ~% to the total GMV of the fashion products sold on E-commerce platforms in 2017. The great exposure of people to social media, availability of international brands and presence of trending products on online platforms with varied offers and discounts are the major factors which have driven sales of apparels on E-commerce portals. 
In apparel market, women segment has dominated with share of ~% followed by men contributing ~% and kids ~% in the total GMV generated during the year 2017. Under apparel category, the top selling categories are tops, dresses and bottoms, jackets, skirts and shorts. 
In footwear market, women segment contributed majority to the GMV with share of ~% followed by men segment which contributed ~% and kids (less than 14 years old) with ~% in 2017. Under Footwear category the top selling categories are Sneakers, Flip-Flops, Sandals and Boots.
In accessories market, women segment has dominated with share of ~% followed by men and kids together contributing ~% in the total GMV generated during the year 2017. Under Accessories category the top selling categories are handbags, belts, imitation jewelry and watches.


 
By Region (Dubai, Abu Dhabi, Sharjah and Others)
Demand for fashion products in Dubai witnessed the maximum share of ~% followed by Abu Dhabi contributing ~%, Sharjah contributing ~% and other cities like Ajman, Fujairah, Ras Al Khaimah and Umm Al Quwain contributed ~% in total GMV of the fashion products sold on E-commerce platforms in 2017.


 
By Price (Economy, Mass, Premium, Elite)
UAE, being a fashion conscious economy witnessed maximum sales arising out of premium priced fashion products available in online fashion market. Premium segment includes fashion products that range between AED 86 to AED 170, constituted ~% of the total GMV in the online apparel and footwear product market for 2017. The other segments like Mass segment constituted ~%, Economy segment constituted ~% and Elite segment constituted ~%.


 
Competitive Landscape
Souq.com has dominated the market for online fashion in UAE with a GMV share of ~% reported during 2016. This was followed by Namshi.com which has witnessed second largest share in online fashion market of UAE with a market share of ~% in 2016. Wadi.com has a ~% of market share while landmark group and eBay contributed market share of ~% and ~% respectively. Other major players include Marka VIP, Yoox.com, Awok. Sivvi.com has a ~% of market share and Noon.com has a ~% of market share for online fashion in UAE. People in UAE are tech-savvy and are highly fashion and brand conscious so they spend in order to maintain their style. Other players such as Bershka, Elabelz and various new entrants witnessed an increase in customer base and revenues.


 
Future Outlook to UAE Online Fashion Market
UAE online fashion market is expected to grow at a rapid pace at a CAGR of ~% from 2018 to 2022 owing to the expected rise in number of online players entering the e-commerce industry. The emerging product category such as maternity wear, plus size wear and sportswear among the inhabitants of UAE will also augment the market. Existing market players providing different shopping experience such as try and buy tool would further assist in growth.


 
Key Topics Covered in the Report


 

 
  • UAE Online Fashion market introduction

 
  • Comparison of UAE online and offline fashion market

 
  • Snapshot of UAE online retailing industry

 
  • Value chain analysis and logistics handling in UAE online fashion industry

 
  • UAE online fashion market size

 
  • UAE online fashion market by type (Apparel, Fashion Accessories and Footwear), by region (Dubai, Abu Dhabi, Sharjah and Others), by price range (Economy, Mass, Premium and Elite).

 
  • UAE online apparel market segmentation by gender (women, men and kids), by product categories (tops, dresses, bottoms, jackets, shorts and others).

 
  • UAE online accessories market segmentation by gender (women, men and kids), by product categories (handbags, belts, imitation jewelry, watches and others).

 
  • UAE online footwear market segmentation by gender (women, men and kids), by product categories (sneakers, flip-flops, sandals, boots and others)

 
  • Consumer Profiling for UAE online fashion industry by (age, gender, location, occupation, mode of payment, mode-desktop/mobile, nature of family and marital status)

 
  • Trends and development in UAE online fashion industry

 
  • Issues and challenges in UAE online fashion industry

 
  • SWOT analysis in UAE online fashion industry

 
  • Business Model in UAE online fashion industry

 
  • Regulatory landscape in UAE online fashion industry

 
  • Competitive landscape in UAE online fashion industry

 
  • Company profiling for major players in UAE online fashion industry

 
  • UAE online fashion industry future outlook and projections

 
  • Analyst Recommendations

 
  • Macroeconomic Factors in UAE online fashion industry

 

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