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Top Trends in Healthcare and OTC Products 2018 - The latest trends in: OTC medication; vitamins, minerals, and supplements; functional food and drink; and sports nutrition

Top Trends in Healthcare and OTC Products 2018 - The latest trends in: OTC medication; vitamins, minerals, and supplements; functional food and drink; and sports nutrition

  • May 2018
  • 42 pages
  • ID: 5473896
In this report:
In 2017, the market value of OTC healthcare reached $##bn worldwide, with Asia-Pacific, as the leading market, accounting for ##.##%, followed by North America (##.##%) and Europe (##.##%).
In terms of future growth, Latin America is predicted to be the secondfastest-growing market between 2017 and 2020, with a CAGR of ##.##% after Asia-Pacific (##.##%).

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Top Trends in Healthcare and OTC Products 2018 - The recent trends in: OTC medication; vitamins, minerals, and supplements; functional food and drink; and sports nutrition

Brief

Healthcare and OTC products contain OTC medications, vitamins, minerals, and supplements, functional food and drink, and sports nutrition.The global category represents huge sales and shows no sign of slowdown as consumers become more health-conscious and opt for OTC and healthcare products to help facilitate this mindset.

However, the category faces challenges going forward, which will impact the product choices consumers make, and the need for innovation.

Consumers' health awareness has risen as a result of improving education levels and better access to health information and knowledge, which is the top driver in healthcare and OTC products. In 2017, the market value of OTC healthcare reached $141bn worldwide, with Asia Pacific (APAC), as the leading market, accounting for 36.10 percent, followed by North America continent and Europe (EU). In terms of future growth, Latin America area is predicted to be the second-fastest-growing market between 2017 and 2020 after Asia-Pacific.

The increasing natural trend has driven consumers to turn to food and drink as a way to maintain and improve health.As a result, the sector has witnessed a boom in functional food and drink, formulated and positioned to deliver a preventive or curative approach to health.

This has posed a threat to OTC medication and supplement brands, but also inspired them to expand formula sourced from food ingredients that are naturally health-enhancing, or create formats mimicking everyday food and drink.

"Top Trends in Healthcare and OTC Products 2018", includes key trends to watch within the healthcare and OTC products sector, drawing upon TrendSights framework, insight analysis, innovation intelligence, and product examples.

Overview

- The growing profile of plant ingredients in food and drink has inspired healthcare brands to expand plant-based formula.

- Consumers have increasingly paid attention to cognitive and mental health and how it affects general wellbeing.

- The increasing usage of health-monitoring devices shows consumers' increasing health awareness and the escalating obsession about health.

- Combining sports nutrition with beauty benefits affords a main opportunity.

- The traditional perception of OTC medicines is changing as consumers are looking for a sensory element in their healthcare products.

Great reasons to purchase

- Comprehend the efficient consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

- Access valuable tactical take-outs to benefit direct future decision-making and inform additional product development.

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