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TrendSights Analysis: Authenticity & Heritage - Meeting local needs through product positioning, production methods, and formulation

TrendSights Analysis: Authenticity & Heritage - Meeting local needs through product positioning, production methods, and formulation

  • May 2018
  • 36 pages
  • ID: 5473912
In this report:
The producer emphasizes the product's authentic production methods to support it's craft positioning; indeed, the wine is aged ## months and is said to be produced using traditional, artisanal methods.
Additionally, ##% of consumers associate authenticity with craft, while authenticity would encourage ##% of consumers to pay a premium for high-end products.

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TrendSights Analysis: Authenticity & Heritage - Meeting local needs through product positioning, production methods, and formulation

Brief

Authenticity & Heritage is attributed to both premium quality and trustworthiness.The trend is closely associated with quality as it represents better attention to detail through premium formulations and artisanal production methods, as well as through a compelling brand backstory.

The Authenticity & Heritage trend is increasing in importance as consumers increasingly seek more genuine experiences and interactions with brands.

This interest in Authenticity & Heritage appears to extend across a wide range of consumer groups and sectors, particularly within the food, beverage, and personal care sectors, presenting meaningful opportunities for producers.Consumers also value brands with a longstanding history, and often perceive them to be more reliable and trustworthy.

Millennials tend to be more influenced by this trend as they attach a high value to genuine and trustworthy interactions with brands. It is noted that, 36%of consumers globally say authenticity would encourage them to pay a premium for high-end products.Consumers in the Middle East (ME) & African continent, Central & South America, and Asia Pacific markets are more receptive to the idea that the older the brand, the superior the quality.

"TrendSights Analysis: Authenticity & Heritage", explores what the trend is, why it is crucial, who is most influenced by it, and how brands and manufacturers can capitalize on it. The research concludes by identifying where the trend is heading next and how long it will last.

Overview

- 52.0 percent of consumers completely or somewhat agree that the older the brand, the superior the quality.

- 36.0 percent of consumers globally say authenticity would encourage them to pay a premium for high-end products.

- 52.0 percent of consumers globally agree that products from the past are superior than the ones available now.

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- Access valuable tactical take-outs to benefit direct future decision-making and inform additional product development.

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