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Success Case Study: BiPro Protein Water - Tapping into consumers’ on-trend protein needs in a simple, natural beverage format

Success Case Study: BiPro Protein Water - Tapping into consumers’ on-trend protein needs in a simple, natural beverage format

  • May 2018
  • 19 pages
  • ID: 5473913
In this report:
Agropur's investment in marketing and branding of BiPro has been paying off: the company was particularly active in 2016 with new product launches and saw sales double that year.
Agropur stated that the Davisco acquisition would double the size of its US dairy processing presence, and add a further $## billion to annual sales.

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Success Case Study: BiPro Protein Water - Tapping into consumers' on-trend protein needs in a simple, natural beverage format

Brief

BiPro Protein Water is an extension of the whey protein business of brand owner BiPro. A manufacturer of whey protein powder additive, the company created a additional opportunity for consumers, particularly those on the go or needing sports nutrition, to increase their protein intake while marrying this to a credibly natural positioning.

The high-protein diet trend continues to fuel NPD as producers look for additional ways to offer consumers opportunity to increase their protein intake. This has begun to include the introduction of protein into distinct occasions throughout the day where it was previously absent, and in newly developed forms.

Overview

- BiPro Protein Water's core strength is derived from the continuing prevalence of the protein trend; for different years, consumer attention has been directed towards understanding and embracing the benefits of a high-protein diet.

- 40.0 percent of consumers globally believe whey protein to have a positive health impact. Consumers generally have good awareness of main benefits from dairy, including protein, calcium, and vitamins.

- Water is a good delivery system for protein, if that protein component is truly taste neutral and does not affect the sensory experience.

- Protein waters such as BiPro can become part of normal daily consumption behavior, just as normal bottled water has become for several consumers globally. This makes the ideal of a high-protein diet more achievable for various time-poor consumers.

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