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Digital Landscape: Multiple Sclerosis

Digital Landscape: Multiple Sclerosis

  • August 2018
  • 164 pages
  • ID: 5500245
In this report:
HIGH LEVELS OF ACTIVITY DETECTED FROM TEVA IN EUCAN AND THE US THROUGHOUT 2017, INCLUDING NEW SOCIAL MEDIA CAMPAIGNS, HCP PORTALS, AND PERSONALIZED PSPS, LIKELY IN RESPONSE TO INCREASED GENERIC COMPETITION IN THE MS SPACE; GENERIC MANUFACTURER MYLAN LAUNCHED A BRAND SITE FOR ITS COPAXONE GENERIC, WITH PARTICULAR FOCUS ON ITS LONGER-ACTING AND MORE COMPETITIVE FORMULATION (GO TO SECTION)

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Digital Landscape: Multiple Sclerosis

Brief

"Digital Landscape: Multiple Sclerosis", report examines digital activities undertaken by Pharma industry in support of disease-modifying therapies for Multiple Sclerosis.

The study includes digital activities directed towards patients and/or HCPs.

The geographic scope of the report is the United States, EUCAN (Canada (CA) and the 5EU countries - UK, Germany (DE), France (FR), Italy (IT) & Spain (ES)).

Key Findings

- US Patients: Overall, digital pharma support is strong for MS patients in the U.S.; good quality branded and unbranded resources detected, particularly from Biogen, Teva and Sanofi Genzyme. Patients are well supported by social media, with branded Facebook pages from Teva, Novartis and EMD Serono the most successful. Less mobile app activity seen, with best offerings from branded treatment trackers, with Bayer's additional app achieving early success.

- US HCPs: There is little support for HCPs in the MS space beyond branded, with Genzyme, Biogen, and Teva offering the best branded resources. The pharma-sponsored unbranded and mobile app landscapes are sparse, and alternatives may exist to develop or sponsor content with trusted non-pharma organizations. HCP-directed social media activity restricted to posts from corporate accounts, with examples of HCP-specific accounts seen in other diseases.

- EUCAN Patients: MS patients in EUCAN are well supported by pharma overall, particularly those in Germany. Support is weakest in the UK and Canada (CA). Best branded support seen from Sanofi Genzyme, Teva and Merck KGaA, with most brand activity related to patient support programs. Pharma offers strong unbranded support but no multi-country, local-language campaigns, with the majority of sites are supported by social media. Pharma-sponsored mobile app landscape is strong, particularly from Novartis, with common features including disease tracking and reminders.

- EUCAN HCPs: Limited HCP support provided by pharma in MS beyond brand sites. Merck KGaA and Sanofi Genzyme offer the best branded support, with a number of sites detected across EUCAN. The unbranded and mobile app landscapes are undeveloped, and like the U.S., alliances with non-pharma organizations may offer more effective opportunities to engage with and support HCPs.

- Companies Mentioned: Biogen, Sanofi Genzyme, Teva, Merck KGaA / EMD Serono, Roche / Genentech, Novartis, Bayer, Mylan, Sandoz, Almirall, Celgene

Overview

- This business report examines digital activities undertaken by Pharma in support of disease-modifying therapies for MS.

- The analysis includes digital activities directed towards patients and/or HCPs, containing branded websites, unbranded disease awareness initiatives, social media and mobile apps.

- The market research is based on analysis conducted by a combination of GlobalData's digital and disease-specific teams. It also comprises analysis of data licensed from third parties e.g. website traffic, search engine optimization, digital display advertising, mobile app downloads, and social media interaction.

- The geographic scope of the report is the United States, Canada (CA) and the 5EU (UK, Germany (DE), France (FR), Italy (IT) & Spain (ES)), with EUCAN used as an abbreviation for Europe (EU) and Canada (CA) throughout.

- This industry report includes the research period from January - December 2017.

Great reasons to purchase

- Our Digital Landscape report offers an analysis of Pharma multichannel activity in the digital MS space, and can assist our Pharma clients derive value in a number of ways:

- Competitive Intelligence: Track and compare main competitor activity across channels and distinguish top trends in MS

- Digital Strategy: Strengthen corporate digital excellence, learn from industry best practice, and analyze possibilities for novel digital campaigns

- Support additional brand launch: See best practice examples of pre- and post-launch digital activities, ascertain must-have digital assets for patient and HCP engagement, and assess plausible gaps and alternatives for pipeline brands

- Business Development & Licensing: Assess topics and forecasts shaping digital health in MS and beyond, and learn about main patient and physician online activities in MS.

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