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Digital Landscape: Psoriatic Arthritis

Digital Landscape: Psoriatic Arthritis

  • August 2018
  • 150 pages
  • ID: 5500247
In this report:
Janssen updated the Simponi Aria site after FDA approval in PsA and AS, and launched a counter-biosimilar campaign for Remicade; also launched an updated version of its Care##Today mobile app Amgen launched the Being There campaign in PsA and RA for Enbrel
January - December 2017; PsA content was added to the site in September 2017 ~##% traffic from Spain; rest from Latin America Adverts identified on ~## paid keywords in Q## 2017, with 'soriasis' and 'artritis psoriásica' driving ~##% of paid traffic to the site


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Digital Landscape: Psoriatic Arthritis


"Digital Landscape: Psoriatic Arthritis", examines digital activities undertaken by pharma in support of therapies for active psoriatic arthritis

The study includes digital activities directed towards patients and/or HCPs.

The geographic scope of the report is the United States, EUCAN (Canada (CA) and the 5EU countries - UK, Germany (DE), France (FR), Italy (IT) & Spain (ES)).

Key Findings

- US Patients: AbbVie affords the strongest support for PsA patients in the U.S., with activity across all channels; most activity in 2017 detected in the branded space following license extensions in PsA, and additional advertising campaigns seen for Cosentyx and Enbrel in PsA, while Janssen launched a Remicade-branded counter-biosimilar campaign. Opportunity exists for a well-integrated unbranded campaign to support patients, linked to social media and a mobile app.

- US HCPs: Good branded support available for US HCPs in PsA, but advertising focus is on other indications. A number of brand sites were updated with PsA content in 2017. Unbranded and mobile app landscapes are sparse, and alternatives may exist to develop or sponsor content with trusted non-pharma organizations. Social media activity is restricted to corporate accounts, with examples of HCP-specific accounts seen in other diseases.

- EUCAN Patients: Good branded support is available for PsA patients in Germany (DE), the United Kingdom (UK), and Canada (CA). Unbranded support is strongest from AbbVie, Novartis and Janssen, however no multi-country, local-language campaigns detected. PsA patients have access to a number of mobile apps, but various are branded or are multi-condition. UCB offers the only example of a PsA-specific mobile app in EU

- EUCAN HCPs: The EUCAN HCP landscape is underdeveloped, with little activity seen past branded. The unbranded and mobile app landscapes are particularly sparse, and alliances with non-pharma organizations may offer more effective opportunities to engage with and support HCPs.

- Companies Mentioned: AbbVie, Novartis, Celgene, Janssen, Amgen, MSD / Merck, UCB, BMS, Pfizer, Eli Lilly, Sandoz, Mylan.


- This business report examines digital activities undertaken by pharma in support of therapies for therapies for active psoriatic arthritis.

- The analysis includes digital activities directed towards patients and/or HCPs, containing branded websites, unbranded disease awareness initiatives, social media and mobile apps.

- The market research is based on analysis conducted by a combination of GlobalData's digital and disease-specific teams. It also comprises analysis of data licensed from third parties e.g. website traffic, search engine optimization, digital display advertising, mobile app downloads, and social media interaction.

- The geographic scope of the report is the United States, Canada (CA) and the 5EU (UK, Germany (DE), France (FR), Italy (IT) & Spain (ES)), with EUCAN used as an abbreviation for Europe (EU) and Canada (CA) throughout.

- This industry report includes the research period from January - December 2017.

Great reasons to purchase

- Our Digital Landscape report offers an analysis of pharma multichannel activity in the digital PsA space, and can assist our pharma clients derive value in a number of ways:

- Competitive Intelligence: Track and compare main competitor activity across channels and distinguish top trends in PsA

- Digital Strategy: Strengthen corporate digital excellence, learn from industry best practice, and analyze possibilities for novel digital campaigns

- Support additional brand launch: See best practice examples of pre- and post-launch digital activities, ascertain must-have digital assets for patient and HCP engagement, and assess plausible gaps and alternatives for pipeline brands

- Business Development & Licensing: Assess topics and forecasts shaping digital health in PsA and beyond, and learn about main patient and physician online activities in PsA.

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