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Digital Landscape: Inflammatory Bowel Disease

Digital Landscape: Inflammatory Bowel Disease

  • September 2018
  • 159 pages
  • ID: 5537888
In this report:
Takeda launched the Entyviobranded Myvyo patient support program in Europe Janssen added Crohn's disease content to the UK Stelara brand site MSD updated Simponi and Remicade sites in the UK Pfizer launched a brand site for its biosimilar Inflectra in Canada
SIMILARLY, IN SEPTEMBER 2016, TAKEDA ANNOUNCED THE LAUNCH OF IBDATA, A PILOT WEARABLE PROGRAM DESIGNED TO SUPPORT PATIENTS AND HCPS

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Digital Landscape: Inflammatory Bowel Disease

Brief

"Digital Landscape: Inflammatory Bowel Disease ", examines digital activities undertaken by pharma industry in support of disease-modifying therapies for mild-to-moderate, and moderate-to-severe Crohn's disease and ulcerative colitis.

The study includes digital activities directed towards patients and/or HCPs.

The geographic scope of the report is the United States, EUCAN (Canada (CA) and the 5EU countries - UK, Germany (DE), France (FR), Italy (IT) & Spain (ES)).

Key Findings

- US Patients: AbbVie affords the strongest support for IBD patients in the U.S., particularly branded, unbranded and mobile app. Janssen was the most active competitor in the branded and social media spaces in 2017. Branded activity also seen from pipeline and biosimilar competitors. No IBD-specific mobile apps detected from pharma. Opportunity exists for a well-integrated unbranded campaign to support patients, linked to social media and a mobile app.

- US HCPs: Good support available for US HCPs in the IBD branded space, with Stelara and Humira activity detected from Janssen and AbbVie in 2017, respectively. Unbranded and mobile app landscapes are sparse. Alternatives may exist to develop or sponsor content with trusted non-pharma organizations; social media activity restricted to corporate accounts.

- EUCAN Patients: Good brand support for patients in Germany (DE), the United Kingdom (UK), and Canada (CA), with IBD-specific activity detected from Takeda and Janssen in 2017. No multi-country unbranded from biologics manufacturers with Ferring providing the only example. Unbranded support is strongest in Germany overall, with additional sites launched by Janssen and Pfizer in 2017. Social media support is weak overall; EUCAN IBD patients have access to good mobile app offerings, however none detected in Italy (IT).

- EUCAN HCPs: The EUCAN HCP landscape is underdeveloped. Most branded activity limited to Germany or the United Kingdom (UK) with all additional activity seen in the United Kingdom (UK) in 2017. The unbranded and mobile app landscapes are particularly sparse, and alliances with non-pharma organizations may offer more effective opportunities to engage with and support HCPs.

Companies Mentioned: AbbVie, Janssen, Takeda, UCB, MSD / Merck, Pfizer, Roche / Genentech, Gilead, Allergan, Ferring, Shire, Salix, Dr. Falk Pharma, TillottsPharma, Warner Chilcott.

Overview

- This business report examines digital activities undertaken by pharma in support of therapies for disease-modifying therapies for mild-to-moderate, and moderate-to-severe Crohn's disease and ulcerative colitis.

- The analysis includes digital activities directed towards patients and/or HCPs, containing branded websites, unbranded disease awareness initiatives, social media and mobile apps.

- The market research is based on analysis conducted by a combination of GlobalData's digital and disease-specific teams. It also comprises analysis of data licensed from third parties e.g. website traffic, search engine optimization, digital display advertising, mobile app downloads, and social media interaction.

- The geographic scope of the report is the United States, Canada (CA) and the 5EU (UK, Germany (DE), France (FR), Italy (IT) & Spain (ES)), with EUCAN used as an abbreviation for Europe (EU) and Canada (CA) throughout.

- This industry report includes the research period from January - December 2017.

Great reasons to purchase

- Our Digital Landscape report offers an analysis of pharma multichannel activity in the digital IBD space, and can assist our pharma clients derive value in a number of ways -

- Competitive Intelligence: Track and compare main competitor activity across channels and distinguish top trends in IBD

- Digital Strategy: Strengthen corporate digital excellence, learn from industry best practice, and analyze possibilities for novel digital campaigns

- Support additional brand launch: See best practice examples of pre- and post-launch digital activities, ascertain must-have digital assets for patient and HCP engagement, and assess plausible gaps and alternatives for pipeline brands

- Business Development & Licensing: Assess topics and forecasts shaping digital health in IBD and beyond, and learn about main patient and physician online activities in IBD.

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