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The Baby Food Sector in Colombia, 2018

The Baby Food Sector in Colombia, 2018

  • September 2018
  • 133 pages
  • ID: 5568536
  • Format: PDF
  • GlobalData


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The Baby Food Sector in Colombia, 2018

"The Baby Food Sector in Colombia, 2018", is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Colombian market.

Over the 2007-2017 period, Colombia’s total population has steadily increased, while the number of births has fallen.Poverty appears to have been falling since 2009.

In 2015, according to government figures, 27.8% of the population was classed as poor, compared to 40.3% in 2009. Figures for 2016, however, indicate a slight rise in poverty to 28%. Figures for extreme poverty were also up in 2016, and were calculated at 8.5%, compared with 7.9% in 2015, and 14.4% in 2009. The baby food market has continued to suffer from competition from standard milks, cereals, and drinks, which are often used instead of baby-specific products as they are much cheaper, while baby meals are often puréed versions of home?made meals, rather than commercially prepared products. Baby food in Colombia is distributed through food retail outlets and drug stores/pharmacies. Food retail outlets control the majority of sales in all categories except baby milks.

What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.

- Exclusive breastfeeding rates have dropped, with 23.9% of babies in the 4-5 month age group exclusively breastfed in 2010, while in 2005 the figure was 26.1%. However, predominant breastfeeding (breastmilk + water/juice) has risen from 8.5% to 11.1% for the same age group. Mixed feeding has also risen strongly.
- Since 2011, retail sales of baby food have grown by 54% and volume sales by 10%, with all the main categories experiencing growth.
- The per capita consumption of baby milks continued to increase over the period as a whole. In 2017, consumption stood at 3.3 kg, which represented an 18% increase on 2011 levels. Cans dominate the sale of powdered formulae, although some bags and a few boxes are also available.
- The value of the cereals category has, however, appreciated rapidly, with sales in current price terms rising by 92.3% since 2011 to COL$161 billion (US$54.1 million) in 2017.
- The tradition of feeding babies sweet meals is much stronger in Colombia than for savory meals. Most of the meals products continue to be sold in glass jars, although the last five years have seen an increase of new products in different types of packaging.
- The baby milks category is likely to drive the market. Higher demand may be held back by higher levels of breastfeeding and the use of alternative products. Growth in demand for baby meals will be stronger than in cereals, with consumers attracted by the convenience and choice of products.

Reasons to buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.

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