Opportunities in the Western European Bakery & Cereals Sector: Analysis of opportunities offered by high growth economies

June 2018
135 pages
ID: 5588776
Format: PDF
GlobalData

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Opportunities in the Western European Bakery & Cereals Sector: Analysis of opportunities offered by high growth economies

Summary
Global Bakery &Cereals market is forecast to record a CAGR of 4.1% during 2017-2022. Western Europe Bakery &Cerealssector was valued at US$139,429.1 million in 2017. And was the second largest region in the world after the Americas and led the world in terms of per capita expenditure. Growing demand for convenient and healthy bakery & cereal products is expected to drive value sales in the region

Bread &Rolls was the largest category within the Western Europe Bakery &Cereals sector with value sales of US$54,948.3 million in 2017. Cakes, Pastries &Sweet Pies were the second largest category In terms of growth and Cereal Bars is forecast to witness the highest value CAGR during 2017-2022.

Sweden, Germany, Denmark, and Portugal are high-potential countries in theWestern Europe Bakery &Cereals market,primarily due to their large Bakery &Cereals market sizes, projected high value growth rates, and projected rising per capita value growth levels.Of all the high potential countries, Germany was the largest market in terms of value sales in 2017, while Sweden is forecast to witness the highest CAGR during 2017-2022.

Rising health consciousness among consumers and growing demand for craft/artisanal products are expected to drive value sales in the region.

Food & drinks specialists was the largest distribution channel in the Western European Bakery &Cereals sector with a value share of 43.5% in 2017, followed by Hypermarkets &Supermarkets. Among the high potential countries, Food & Drinks specialists was the largest distribution channel in Germany and Portugal, while Hypermarkets &Supermarkets was the largest distribution channel in Sweden and Denmark.

The report "Opportunities in the Western European Bakery & Cereals Sector", brings together multiple data sources to provide a comprehensive overview of the region’s bakery & cereal sector. It includes market overview, high growth country analysis, top brands, key distribution channels, packaging formats and case studies.

Scope
This report brings together multiple data sources to provide a comprehensive overview of the bakery & cereals sector in the region.

It includes analysis on the following -
- Sector overview: Provides overview of the sector size, value and volume growth analysis, across regions
- Change in consumption: Analysis on the shift in consumption of bakery & cereals categories across the key countries in the region.
- High potential countries: Provides Risk-Reward analysis of top 4 high potential countries in the region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure
- Country analysis: Provides deep-dive analysis of high potential countries covering value growth during 2017-2022, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.
- Brand analysis: Provides an overview of leading brands in the region, besides analyzing the growth of Private Label products in the region.
- Key distribution channels: Provides analysis on the leading distribution channels for bakery & cereals across the key countries in the region, in 2017. It covers these distribution channels - Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers, Cash & Carries and Warehouse Clubs, ‘Dollar Stores’ and Other retailers.
- Preferred packaging formats: The report provides percentage share (in 2017) and growth analysis (during 2012-2022) for various packaging materials, pack type, closure type, and primary outer types based on the volume sales (units) of bakery & cereals.

Reasons to buy
- Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
- To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.

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