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TV Analytics Market by TV, Application - Global Forecast to 2023

TV Analytics Market: Global Forecast until 2023

  • October 2018
  • 135 pages
  • ID: 5609424
In this report:
The OTT segment is expected to grow at the highest CAGR ##.##% to reach the largest market size of USD ##.## million by 2023 from USD ##.## million in 2018.
North America is estimated to be the leading region with a market share of ##.##% in 2018, and its market size is expected to grow at a CAGR of ##.##% during the forecast period.


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Intensifying business competition among TV analytics solution providers is driving the market increase

MarketsandMarkets estimates the overall TV analytics market to grow from $1.90B in 2018 to $4.20B by 2023, at a Compound Annual Increase rate of 17.40 percent during the forecast period. The TV analytics market is increasing quickly with the intensifying business competition and the rise of social media and social advertising trends. Nevertheless, the lack of skilled personnel would limit the increase of the market.

Increasing demand for personalized content to extend and improve creator and customer relationship is driving the adoption of TV analytics for the satellite TV or Direct to Home platform

Satellite TV or DTH firms offer direct broadcasting services that deliver television content through radio waves.The DTH providers use the power of analytics to comprehend the taste and preference of users, which helps them upsell products and services.

Personalized content benefits companies to not only growth the Average Revenue Per Users, but also in reducing the customer churn.

Expanding the reach of Over the TOP platform provider's worldwide is accelerating the cloud adoption for TV analytics

Cloud-based TV analytics solutions are in more significant demand, due to the faster and easier service specified by the OTT service providers.Main online content providers collect their audience data through their smartphone applications.

The collected data benefits the OTT providers in analyzing their customers' behavior and improving their Return on Investment. Using cloud TV analytics, it is also easy to gather and segment data established on several demographics, which assists in better decision-making process established on the trends.

TV analytics market in Asia-Pac is expected to grow at the highest compound annual growth rate (CAGR) during the outlook period

The high rise of the market in Asia-Pacific is assigned to the flexible economic conditions, industrialization and globalization-motivated policies of governments, and the expanding digitalization in the area.The highly competitive environment in the territory is again anticipated to trigger the increase of effective TV analytics market that augments the global RoI for the media and entertainment organizations.

Furthermore, the increasing audience inclination toward the overall contents has led to the rise of main OTT providers, including Netflix, Amazon Prime Video, and HotStar, through which audiences can get an easy access to the content of their choice, anywhere, at any time. All these factors are anticipated to contribute to the increase of the TV analytics in the Asian countries.

Comprehensive interviews were managed with the Chief Executive Officers, marketing directors, other innovation and technology directors, and executives from numerous main institutions operating in the TV analytics market.

• By Organization - Tier 1 - 55.0 percent, Tier 2 - 20.0 percent, and Tier 3 - 25.0 percent

• By Description - C-suite - 60.0 percent, D-level - 25.0 percent, and Others - 15.0 percent

• By Area - North America continent - 10.0 percent, Europe (EU) - 20.0 percent, Asia-Pac - 40.0 percent, and rest of the world - 30.0 percent

The TV analytics market comprises main solution providers, including IBM (NYSE:IBM), Google, The Nielsen Company, Zapr Media Labs, Alphonso Inc., TVSQUARED, DC Analytics, Amobee, Incorporated, 605, Clarivoy, TVbeat, BLIX, H-Tech, DC Analytics, SambaTV, AnalyticOwl, Edgeware AB, Realytics, Sorenson Media, FourthWall Media, Parrot Analytics, iSpot.tv, Admo.TV, Conviva, iQ Media, and BrightLine The study includes detailed competitive review of these main actors in the TV analytics market with their company descriptions, recent evolutions, and key industries strategies.

Research coverage

The TV analytics market revenue is primarily classified into incomes from software and services.Software revenue is combined with software and platform offerings, while the services' revenue is associated with managed and professional services.

The professional services include support and maintenance, and consulting. The sector is also broken down on the basis of TV transmisiion types, applications, components, deployment models, and localities.

Key benefits of the report

The analysis would benefit the market top players/new sector entrants in this sector with the data on the best approximations of the revenue data for the global TV analytics market and the sub-segments.This industry report would benefit partners distinguish the competitive landscape and gain insights to better option their businesses and plan suitable go-to-market strategies.

The market research also benefits partners comprehend the pulse of the sector and offers them with the info on the main market drivers, market restraints, opportunities, and alternatives.

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