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Quarterly Beverage Tracker: Russia

Quarterly Beverage Tracker: Russia

  • May 2015
  • 32 pages
  • ID: 563397
In this report:
For 2015 overall, still drinks is forecast to decline by ##%, hampered by the inevitable rise of retail prices and driven by much higher Ruble costs of the imported juice concentrates, although the impact of those on retail prices is expected to be less significant, compared to the juice and nectar categories

Summary

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Brief

The Russia Quarterly Beverage Tracker report offers quarterly data for Q1-2015, full year 2014 volumes, 2015 forecasts for all commercial beverages, and supporting analysis.

Main highlights

- Overall the Russian beverage market fell by just under 2.0 percent

- The soft drink category fell by a dramatic 9.0 percent effected heavily by the sales of carbonates and packaged water

- The sales of alcoholic drinks also saw a rather dramatic decline with spirits falling by 14.0 percent

- One of the only category's to see an increase was hot drinks with the sales of tea growing by nearly 2.0 percent

Abstract

The market research from overall beverage experts, Canadean, is an essential up-to-date report for keeping updated with the recent industry performance and developments on a quarterly basis, covering:

- Topline volumes for Q1 2015 vs Q1 2014, moving annual totals and recent 2015 forecasts for all beverage categories

- Carbonates data for Q1 2015 vs Q1 2014, moving annual totals and recent 2015 forecasts split by regular vs low calorie, and top flavour

- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

- Insightful and valuable analysis of the drivers behind the recent quarterly trends and assumptions for full year 2015

- Analysis of meaningful activity in the soft drinks market, containing additional product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

- Update on crucial soft drinks corporate activity

- Quarterly selected retail price movements for main brands by category covering the most new five quarters

- A Q1-2015 special focus on new trends and innovation in energy drinks

Great reasons to purchase

- The Russia Quarterly Beverage Tracker report is designed for clients needing an detailed understanding of the most recent trends in the Russia beverage industry to support and enhance tactical planning

- Comprehensive textual analysis makes this report an vitally tool in helping you identify the recent quarterly and emerging annual trends in the Russia to back your marketing initiatives

- Canadean's experienced 'on the ground' local researchers provide widely respected category projections supported by insightful analysis, which can be used to make well-informed decisions on the 2015 outlook in the marketplace for your company

- Each quarter a Special Focus on a current industry 'hot topic' affords an informative analysis from our local consultants keeping you current with developments in the country

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