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Democratization of Content and Its Effect on the Pay TV Market in Africa

Democratization of Content and Its Effect on the Pay TV Market in Africa
  • Publish Date:November 2018

  • Number of Pages:8

  • Report ID:5641276

  • Format:PDF

  • Publisher:IDC

$ 4000


This IDC Market Perspective presents the pay TV landscape in Africa and examines how competition and increased broadband penetration are impacting the business models of traditional pay TV providers. The study addresses drivers and challenges of content democratization on the continent and concludes with recommendations for players in the pay TV ecosystem in Africa."With linear viewing options, which have traditionally been offered by pay TV providers, consumers are restricted to a location. However, improved wireless broadband speeds, especially those enabled by fixed LTE, allows users to access content online, anywhere and anytime. Increased network coverage by telcos and internet service providers in the more mature African markets such as South Africa, Nigeria, and Kenya has driven mobile internet access, and hence data/media consumption via phones, tablets, laptops, and other mobile devices. Furthermore, fixed broadband providers are also able to exploit improved speeds on fiber connections to offer triple-play services (broadband connectivity, pay TV, and telephony) at affordable prices." -- Senior Research Analyst Oluwole Babatope, Telecommunications and IoT, IDC West Africa

Table of contents

Executive Snapshot

New Market Developments and Dynamics

Drivers of Content Democratization

Increased Adoption of Smartphones and Other Smart Devices

Availability of Improved Broadband Speeds

OTT Streaming Services

Maximizing Advertising Revenue

Inhibitors of Content Democratization

Lack of Consistent Quality of Service


Lack of Disposable Income

Advice for Technology Supplier and Services Providers

Content Is King

Providing Excellent Quality of Service

Leveraging Consumer Analytics

Creating an Anti-Piracy Coalition

Focusing on Young Consumers

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