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Global Irish Whiskey Market 2018-2022

Global Irish Whiskey Market 2018-2022

  • November 2018
  • 96 pages
  • ID: 5658039
  • Format: PDF
  • By Infiniti Research Limited

Summary

Table of Contents

About this market

The increased marketing and advertising campaigns are likely to propel growth in the market. Marketing and advertising campaigns undertaken by key players in the market is rising to increase product visibility and consumer awareness about their brands. Technavio’s analysts have predicted that the Irish whiskey market will register a CAGR of more than 7% by 2022.

Market Overview
New investments
Many international vendors of whiskey are looking to invest in Irish whiskey owing to the potential for significant growth.
Growing competition from other alcoholic beverages
The increasing demand for mezcal, vodka, rum, and tequila in the US and other countries in the Americas might negatively impact the sales of Irish whiskey.
For the detailed list of factors that will drive and challenge the growth of the Irish whiskey market during the 2018-2022, view our report.

Competitive Landscape
The market appears to be concentrated and with the presence of few companies including Beam Suntory and Brown-Forman the competitive environment is quite intense. Factors such as the increased marketing and advertising campaigns and the new investments, will provide considerable growth opportunities to Irish whiskey manufactures. Beam Suntory, Brown-Forman, Diageo, Pernod Ricard, and William Grant & Sons are some of the major companies covered in this report.

‘With the presence of a few number of companies, this market appears to be concentrated and with all companies constantly focusing improving their market positions, the competitive environment among the players is quite intense’

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