Summary
Euromonitor International’s Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Advertising market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage:
Internet and Other Advertising Means, Outdoor, Press, Radio, Television.
Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Advertising market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of contents
ADVERTISING IN ITALY
Euromonitor International
December 2018
LIST OF CONTENTS AND TABLES
Industry Overview
Chart 1 Turnover 2002-2022
Chart 2 Turnover by Category 2012-2017, LCU million
Chart 3 Turnover by Category 2017-2022, LCU million
Chart 4 Profit and Profit Margin 2012-2017
Cost Structure
Chart 5 Cost Structure 2012-2017, LCU million
Market Structure
Chart 6 Market Structure 2012-2017, LCU million
Chart 7 Market Structure by Buyer 2012-2017, LCU million
Trade
Chart 8 Exports 2012-2017
Chart 9 Imports 2012-2017
Firmographics
Chart 10 Top Companies' Shares 2017, % of Turnover
Methodology
Our market research methodology is designed to provide the clients with comprehensive and accurate information
on various
industries and markets. It includes data collection, primary interviews, macro-economic factor analysis,
country-level data
analysis etc.
The data is gathered from a wide range of sources, including industry reports, government statistics, and
company financials.
This data is then analyzed and cross-referenced to ensure its accuracy and reliability. Next, primary
interviews are conducted
with industry experts and key stakeholders to gather their insights and perspectives on the market. This
information is then
combined with the data collected to provide a complete picture of the market. Macro-economic factor analysis
is also carried
out to understand the impact of external factors on the market. Finally, country-level data analysis is
performed to
understand the market dynamics in specific regions and countries.
Reportlinker's market research methodology is designed to provide clients with a clear understanding of the
market, its trends,
and its future potential.
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