1. Market Research
  2. > Business Services
  3. > Advertising and Marketing Market Trends
Global Data Management Platform Market, By Data Type  By Data Source, By End Users

Global Data Management Platform Market, By Data Type By Data Source, By End Users

  • December 2018
  • 100 pages
  • ID: 5689872
  • Format: PDF
  • By Market Research Future

Summary

Table of Contents

Global Data Management Platform Market, By Data Type (first party, second party, third party) By Data Source (Web analytics tools, mobile web, Mobile apps, CRM data, POS data, Social network), By End Users (Ad Agencies, marketers, Publishers)

Market Analysis

Through the data management platform, one can collect data from various sources including mobile web, social networks, mobile apps, CRM, and stores that provide beneficial information for the users such as like marketers, ad agencies, and publishers. The data management platform is significantly used to extend the audience division by understanding the structure of the crowd by gadget, application, and environment to build the viability of the group of audience commitment. This is additionally to screen the advertisement campaigns to recognize the purposes of transformation and furthermore to customize the campaigns to expand the adequacy. The Data Management Platform additionally benefits the end users to investigate the information and match the customers over different devices. It likewise encourages the advertisers to build the conversion at each stage. The Data Management Platform market is anticipated to reach the valuation of USD 3 billion by the end of the year 2023 by growing at 15% CAGR during the forecast period 2017 – 2023.

The main factor for the development of the Data management Platform is for the advertisers and marketers to get the point by point data about the client to make customized and strategically determined promotions for higher transformation rates, ROI and client maintenance. Some of the innovative features that Data management Platform offers are Audience segmentation, Tag Management, media integration, audience analytics, and campaign analysis.

Market Segmentation

The division of the Data Management Platform is made based on its Data type, End Users, Data Source, and regional demand. Based on its Data type, the market is further segmented into first party, second party and third-party data. Based on its Data source, the global data management platform market is divided into the mobile web, web analytics tools, mobile apps, POS data, and social networks among others. The global data management platform market mainly targets end-user industry like the marketers, ad agencies, and publishers as its end users.

Regional Analysis

The market for Data management Platform is globally segmented under Europe, North America, Asia Pacific and Rest of the world.

Key Players

The global Data Management Platform (DMP) market has prominent key players including Oracle Corporation (U.S.), KBM Group LLC (U.S.), Adobe Systems Inc (U.S.), Rocket Fuel, Inc (U.S.), Lotame Solutions Inc (U.S.), Krux Digital Inc (U.S.), Turn Inc (U.S.), SAS Institute (U.S.), Neustar, Inc (U.S.), SAP SE (Germany), Informatica (U.S.), Cloudera Inc (U.S.).

Companies Mentioned

Oracle Corporation (U.S.), KBM Group LLC (U.S.), Adobe Systems Inc (U.S.), Rocket Fuel, Inc (U.S.), Lotame Solutions Inc (U.S.), Krux Digital Inc (U.S.), Turn Inc (U.S.), SAS Institute (U.S.), Neustar, Inc (U.S.), SAP SE (Germany), Informatica (U.S.), Cloudera Inc (U.S.)

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
10% Off

($4450)

  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.
Veronica helps you find the right report:
Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

FAQ
  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at researchadvisor@reportlinker.com to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - researchadvisor@reportlinker.com or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.
Purchase Reports From Reputable Market Research Publishers
Asia-Pacific In-Vitro Fertilization Market: Focus on Device Type, Reagent Type, Services, Procedure Type, End Users, Six Countries’ Data, and Competitive Landscape – Analysis and Forecast, 2019-2029

Asia-Pacific In-Vitro Fertilization Market: Focus on Device Type, Reagent Type, Services, Procedure Type, End Users, Six Countries’ Data, and Competitive Landscape – Analysis and Forecast, 2019-2029

  • $ 5000
  • May 2019

Asia Pacific IVF market to Reach $19.35 billion by 2029In-Vitro Fertilization (IVF) market is a well-established, multi-billion dollar market consisting of wide range of devices, reagents, and pharmaceuticals ...

Global Waterjet Cutting Machines Market 2019-2023

Global Waterjet Cutting Machines Market 2019-2023

  • $ 2500
  • April 2019

About this marketThe increasing demand for waterjet cutting machines from the automotive industry will lead the waterjet cutting machines market to register considerable growth during the forecast period. ...

Global Bicomponent Fiber Market 2019-2023

Global Bicomponent Fiber Market 2019-2023

  • $ 2500
  • April 2019

About this marketThe growth of the textile industry is one of the key factors expected to trigger the market growth in the forthcoming years. Growing use of biocomponent fibers in apparels and home furnishings ...

Seeds Market in US 2019-2023 $ 2500 June 2019


ref:plp2018

Reportlinker.com © Copyright 2019. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on