1. Market Research
  2. > Business Services
  3. > Advertising and Marketing Market Trends
Global Online Video Advertising Market, Forecast to 2023

Global Online Video Advertising Market, Forecast to 2023

  • December 2018
  • 147 pages
  • ID: 5713577
  • Format: PDF
  • By Frost & Sullivan

Summary

Table of Contents

Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future
Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising.Changing audience media consumption habits have prompted media and content owners to increasingly shift programming online, especially through the mobile channel, which is the fastest-growing advertising medium.

Dynamic ad insertion (also known as server-side ad insertion)—powered by the cloud—is the way forward for online video advertising as it meets the stringent monetization and user experience demands for live/linear and video on demand (VOD) content. Challenges stem from factors such as rising ad fraud and ad blocking, brand safety concerns, lack of mobile-focused ad creatives, security and data privacy concerns, scalability, and potential regulatory roadblocks.

Research Scope
• Market trends
• Drivers and restraints
• Technical trends
• Regional breakouts (North America and Latin America (NALA); Europe, Middle East, and Africa (EMEA); and APAC)
• Analysis of global online video advertising market measurements for 2017
• Competitive landscape and market share discussions for the base year (2017) for leading market participants

The base year used in this research is 2017, and revenue forecasts as well as discussion of major drivers and restraints for the online video advertising market are provided for the 2016–2023 period.

Geographical Segmentation: The global market has been segmented into North America, Latin America (NALA), Asia-Pacific (APAC), and Europe, the Middle East, and Africa (EMEA).

Key Issues Addressed
• Will the market continue to grow at its current rapid rate? Will growth slow down as the industry matures over the long term?
• Where does online video ad technology stand today? What are the primary challenges faced by vendors in this market? What are the drivers and restraints for growth in this market?
• How are the existing competitors for Dynamic Ad Insertion (or SSAI) structured? Are there too many competitors at present? Are they well-positioned to meet customer needs—current and future?
• Will there be further consolidation over the next four to five years? Is the market attractive for mergers and acquisitions?
• What are the major verticals under consideration? What are the revenues contributed by each category (retail, finance, telecom, consumer electronics, automotive, hospitality, and so on)?
• What are the revenue breakups by geographical region (North America, EMEA, Asia-Pacific, Latin America)? Which are the fastest-growing regions?

Author:V Aravindh

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.
Ahmad helps you find the right report:
Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

FAQ
  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at researchadvisor@reportlinker.com to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - researchadvisor@reportlinker.com or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.
Purchase Reports From Reputable Market Research Publishers
Global Web Analytics Industry

Global Web Analytics Industry

  • $ 4950
  • October 2019

Web Analytics market worldwide is projected to grow by US$3.6 Billion, driven by a compounded growth of 18.8%. Web Analytics, one of the segments analyzed and sized in this study, displays the potential ...

Stock Images and Videos Market - Global Outlook and Forecast 2019-2024

Stock Images and Videos Market - Global Outlook and Forecast 2019-2024

  • $ 4250
  • September 2019

The global stock images and videos market is expected to grow at a CAGR of over 5% during the period 2018-2024.As traditional advertising revenues that mandate the use of images are phasing out, digital ...

Global Digital OOH Market 2019-2023

Global Digital OOH Market 2019-2023

  • $ 2500
  • July 2019

Global Digital OOH Market: About this marketDigital out-of-home (OOH) advertising refers to a specific type of advertising that is done on large digital screens that are installed in crowded places. This ...


ref:plp2018

Reportlinker.com © Copyright 2019. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on