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The Baby Food Sector in South Korea, 2018

The Baby Food Sector in South Korea, 2018

  • January 2019
  • 125 pages
  • ID: 5727762
  • Format: PDF
  • By GlobalData

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The Baby Food Sector in South Korea, 2018

Summary
Between 2011 and 2017, the infant population aged 0-3 years declined by 13.3% to 1.2 million. The dramatic falls in birth numbers in 2016 and 2017, from an already low base, have had a clearly negative impact on baby food sales. Government incentives to encourage childbirth have so far proved unable to reverse the trend, and the country has one of the lowest crude birth rates in the world.

Volume consumption has fallen by 17% between 2011 and 2017, with most of the decline occurring over the last two years, in response to the decline in the number of babies. Retail sales in 2017 stood at ?678 billion (US$600 million), representing a decline of 4.3% in current price terms and 12% at constant prices.

Milks dominate, claiming over 60% of retail value.Falling birth numbers have adversely affected sales of first and second-stage milks and conversely increased the importance of third-stage milks.

Cereals & dry meals constitute the second-largest category, but volumes have declined in the face of growing competition from wet meals. Demand for wet meals, juices, and particularly finger foods has been buoyant, with wider ranges and new products pushing up value sales by 66% since 2011.

Consumer behavior in South Korea has changed over the past two decades, as the country’s wealth and status has grown.The South Korean diet has become more westernized and this has increased demand for convenience foods, supported by the entry of foreign retailers into South Korea.

Increasing affluence has produced strong demand for sophisticated quality goods and imported baby foods, especially as domestic production has declined.These trends have filtered down into the baby food market, and premium-priced infant formula and wet meals have become popular.

Trade sources suggest that most new mothers in South Korea stick to the brand of infant formula recommended to them after birth.

"The Baby Food Sector in South Korea, 2018", is an analytical report which provides extensive and highly detailed current and future market trends in the South Korean market.

The report offers -
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel
- Future projections considering various trends which are likely to affect the industry

Companies mentioned: Namyang Dairy Products, Maeil Dairy Industries, IlDong Foodis Co, Pasteur Milk Co Limited (Lotte), Dr Chung’s Food Co Ltd, Nestlé Korea Ltd, Boryung Medience, Ivenet Co. Ltd, LG H&H

Scope
- All the baby food categories have seen a trend towards organic and premium products.
- Liquid milks have been available in the South Korean market for some years, and these remain an important niche area. In addition to powder and liquid made from cow’s milk, a number of goat’s milk products are also available.
- Since 2008, organic product sales have shown significant growth, as quality and purity are major concerns for Korean mothers.
- The market is split into cereals mainly with fruit or vegetables, to which milk is added. Over the last four or five years, there has been a clear swing towards ingredients and away from more traditional products.
- Traditionally, baby cereals & dry meals have been packaged in cans, but the last few years have seen a proliferation of other pack formats such as tubs, boxes, sachets or flexible plastic sticks.
- Organic products are making a growing impact in baby meals category, as in milks. The baby meals are packaged in plastic cups and pouches .
- Baby drinks are packaged in bottles, plastic and glass. The juices are sold in cartons, and all dehydrated teas in boxes.

Reasons to buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.

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