1. Market Research
  2. > Business Services
  3. > Advertising and Marketing Market Trends
Web Content Management Market by Type, by Deployment Type, by Organization Size, by Industry, by Geography - Global Market Size, Share, Development, Growth and Demand Forecast, 2013-2023

Web Content Management Market by Type, by Deployment Type, by Organization Size, by Industry, by Geography - Global Market Size, Share, Development, Growth and Demand Forecast, 2013-2023

  • October 2018
  • 165 pages
  • ID: 5731255
  • Format: PDF
  • Prescient & Strategic Intelligence Private Limited


Table of Contents

Web Content Management (WCM) Market by Type (Solution [Digital Marketing Content Management, Mobile & Social Media Content Management, Web Experience Management, DAM, Web Creation & Editing Tools, Content Analytics], Service [Training & Support, Implementation, Consulting]), by Deployment Type (Cloud, On-Premises), by Organization Size (Large Enterprises, SMEs), by Industry (Media & Entertainment, Retail & Consumer Goods, Education, Healthcare, Travel & Hospitality, BFSI, Telecom & IT, Government), by Geography (U.S., Canada, China, Japan, India, Australia, South Korea, Saudi Arabia, U.A.E., South Africa, Italy, Germany, France, Russia, U.K., Spain, Brazil, Mexico) - Global Market Size, Share, Development, Growth and Demand Forecast, 2013-2023

Web content management market is expected to reach $11,035.4 million by 2023, the market growth is buoyed by increasing demand for digital marketing solutions, multi-channel customer experience management, and increasing adoption of customer engagement strategies by business organizations.

The WCM solution category held a larger share of over 70% as compared to service category in the market in 2017. The key factors contributing to the growth of the market include increasing spending on digital marketing platforms for promotion of products and related brands; and increasing number of internet users in the Europe and APAC regions.

Based on solution, the digital marketing management category held the largest share in the WCM solution market, accounting for nearly 29% share in 2017. Rise in spending on digital marketing by organizations; and growing demand for digital marketing management in hospitals, and media & entertainment are the key factors contributing to the growth of this category. Further, it has been recorded that North America invested more in digital advertisement, followed by Asia and Europe.

Based on deployment type, cloud based WCM category held a larger share in the WCM market in 2017. It is expected to continue holding a larger share throughout the forecast period. This is attributed to growing demand for cloud-based WCM solutions among small and medium enterprises (SMEs); as it is more secure and cost effective as compared to on-premises.

Based on organization size, SMEs are expected to be the faster growing category, advancing at a CAGR of 16.1% during the forecast period. This is attributed to surge in demand for smart content management; digital asset management (DAM); technology integration system; and web-based analytics to improve their marketing.

The web content management market in APAC is expected to record fastest CAGR during the forecast period, on account of growing e-commerce industry in countries like China and India as well as increasing number of internet users in the region; wherein India is predicted to be the fastest growing WCM market, globally, during 2018-2023.Initiatives taken by the Indian government such as “Digital India” campaign which was launched in 2015 would support the market growth. Organizations are predominantly focusing on enhancing web-user experience and customer relationship management. Moreover, SMEs in the region are also increasingly adopting WCM solutions to compete with large enterprises.

The substantial increase in demand for digital marketing solutions is one of the key factors driving WCM market growth. The growing demand for digital marketing influenced vendors to provide various solutions including web analytics and social media integration. Business organizations are taking into consideration customer experience management to integrate their multifaceted websites which requires WCM solutions to supplement multi-channel and digital marketing. Hence, increase in demand for digital marketing is driving web content management market growth.

The intensity of rivalry among players in the web content management market is moderate. In the recent past, product launches, partnerships, and client wins have been the major activities in the WCM market. SDL plc, a key player in the market has been focusing on partnerships and collaborations to strengthen its market position. OpenText Corporation, another key player is winning contracts related to content management solutions. While, Adobe Systems Incorporated and Sitecore Corporation are other key players focusing on these developments. Some of the other key players operating in the market are Oracle Corporation, International Business Machines (IBM) Corporation, Open Text Corporation, Adobe Systems Incorporated, SDL plc, Acquia Inc., Episerver Inc., Microsoft Corporation, Episerver Inc., and Rackspace US Inc.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.
Ahmad helps you find the right report:

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at researchadvisor@reportlinker.com to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - researchadvisor@reportlinker.com or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.


Reportlinker.com © Copyright 2020. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on