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The Baby Food Sector in Vietnam, 2018

The Baby Food Sector in Vietnam, 2018

  • January 2019
  • 132 pages
  • ID: 5732418
  • Format: PDF
  • GlobalData


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The Baby Food Sector in Vietnam, 2018

It is estimated that 1.5 million babies were born in Vietnam in 2017, resulting in a baby population of 4.4 million (aged 0-3 years). In general, there has been a downward trend in the birth rate, as the government has sought to discourage large families. The bulk of the population continues to live in rural areas - 64.9% in 2017. Urban incomes are almost double the average for rural areas. Incomes for most groups are, however, rising, and the last decade has seen the emergence of an increasingly affluent middle class.

Although the baby food sector has grown by 59% in value since 2011, 2016 and the start of 2017 saw a downturn in sales, in particular of baby milks.The situation improved in 2017 as a whole, however, and retail sales grew by 3% at current prices.

Sales are increasingly spreading from the two largest cities, Hanoi and Ho Chi Minh City, although consumption in rural areas remains low. Overall consumption levels remain low by Asian standards, at 8.3kg per baby aged 0-3 years in 2017.

Milks constitute the bulk of sales, although high volume growth has also been registered in cereals/dried meals as well as in the meals and others category, although this is still small.In 2017, retail sales of milks were estimated at VND13,000 billion (US$572 million), equivalent to 83% of the total.

Cereals and dried meals account for a further 13.7%, with wet meals, drinks, and snacks making up the remaining 3%.

The largest domestic supplier of baby food by far is Vinamilk, which produces infant formula and baby cereals; although a growing number of other local manufacturers are active as well.Vietnam is a major importer of baby milks.

In 2016, the last year for which figures are available, milks with a value of US$259 million were imported, originating mainly from Singapore, Thailand, and Ireland. Foreign-owned products account for the majority of the sector, amounting to 75% of value sales.

The report "The Baby Food Sector in Vietnam, 2018", is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Vietnamese market.

The report offers -
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel
- Future projections considering various trends which are likely to affect the industry

Companies mentioned: Vietnam Dairy Products Joint Stock Company - Vinamilk, Abbott Nutrition Vietnam, FrieslandCampina Dutch Lady Vietnam, Mead Johnson Vietnam Company Ltd, Nestlé Vietnam Ltd., Hipp, Danone Vietnam Company Ltd, Bibica, DFB Hanco Nutrition, Heinz, Lactalis International, Nutifood, Saigon Food and TUV Corp.

- Vietnam has no unified food law, but it does have a large number of food quality laws, labeling laws, and safety and hygiene laws, as well as additional quality standards which apply to infant formula.
- The baby food market includes plain cereals (wheat, oat?based, and rice, including red rice), cereals with fruit, and dried savory dishes, which consist mainly of cereals with added pork, chicken, or fish plus vegetables. Baby cereals were packed in boxes, and in cans.
- The price of baby drinks makes them a luxury most mothers cannot afford. Both juices and teas are available, but only in a limited number of urban outlets.
- The majority of baby meals continue to be sold in jars, although a few pouches were found for the first time in 2018.
- Finger foods are mainly presented in boxes, although a few products are available in bags, tubs, and, most recently, in stand-up pouches.

Reasons to buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.

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