Following strong growth during the pandemic in 2020 and 2021, vitamins saw a correction in 2022 with a small decline in retail current value sales. With the threat of COVID-19 diminishing and life returning to normal in Norway, consumers have less to fear in terms of immunity. Furthermore, given that use of vitamins, particularly vitamin C and vitamin D, saw extraordinarily high growth in the past couple of years, the rate could not be sustained.
Vitamins in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Multivitamins, Single Vitamins.
market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of contents
Vitamins in Norway
List Of Contents And Tables
VITAMINS IN NORWAY
KEY DATA FINDINGS
Sales start to normalise as threat of COVID-19 diminishes
Specialist retailers lead, but e-commerce is gaining ground
Norway's geography drives strong demand for Vitamin D
PROSPECTS AND OPPORTUNITIES
Increased interest in preventative healthcare will support growth
Single vitamins to outperform multivitamins thanks to consumers' desire for specific health solutions
Consumers will continue to shift to e-commerce albeit at a slower rate
Table 1 Sales of Vitamins by Category: Value 2017-2022
Table 2 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 3 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 4 NBO Company Shares of Vitamins: % Value 2018-2022
Table 5 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 6 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
CONSUMER HEALTH IN NORWAY
Consumer health in 2022: The big picture
2022 key trends
What next for consumer health?
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 9 Life Expectancy at Birth 2017-2022
Table 10 Sales of Consumer Health by Category: Value 2017-2022
Table 11 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 13 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2017-2022
Table 15 Distribution of Consumer Health by Format: % Value 2017-2022
Table 16 Distribution of Consumer Health by Format and Category: % Value 2022
Table 17 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Summary 1 OTC: Switches 2021-2022
Summary 2 Research Sources
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The data is gathered from a wide range of sources, including industry reports, government statistics, and
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is also carried
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