Opportunities in the Eastern European Skincare Sector: Analysis of Opportunities Offered by High-Growth Economies

Opportunities in the Eastern European Skincare Sector: Analysis of Opportunities Offered by High-Growth Economies

Summary
The Eastern European skincare sector, which accounts for a 4.1% share of the global market, was valued at US$5,284 million in 2018, and is forecast to reach US$6,479.6 million by 2023, growing at a CAGR of 4.2% during 2018-2023. The facial care category held the largest share, accounting for 66.9% of total value sales in 2018, while body care, the second-largest category, held a value share of 17.6%. With a projected CAGR of 4.8% during 2018-2023, hand care is forecast to record the fastest growth among all skincare categories in Eastern Europe.

In the Eastern Europe region, Turkey, Poland, Russia, and Czech Republic emerged as the high-potential countries for skincare products. With value sales of US$2,560.7 million in 2018, Russia was the largest market for skincare products in the region, while Turkey is expected to register the fastest CAGR of 6.6% during 2018-2023. The Eastern European skincare sector is highly competitive, with the top five brands - Nivea, L’Oréal, Avon, Garnier, and Oriflame - accounting for a combined value share of 24.7% in 2018. Private label held a 2.7% share of total value sales in the sector in 2018.

Hypermarkets & supermarkets as a distribution channel accounted for 30.1% of total value sales of skincare products in Eastern Europe in 2018, while health & beauty stores recorded 28.2% value share in the same year. As for packaging formats, rigid plastics accounted for the largest share of pack materials used in the Eastern European skincare sector with a volume share of 47.1% in 2018. It is followed by flexible packaging with a volume share of 39.5. Tube was the most commonly used pack type, while screw top remained the preferred closure type in 2018.

The report "Opportunities in the Eastern European Skincare Sector", brings together multiple data sources to provide a comprehensive overview of the region’s skincare sector. It includes market overview, high growth country analysis, top brands, key distribution channels, packaging formats and case studies.

Companies mentioned: L’Oréal S.A., Unilever, Beiersdorf Ag, Avon Products, Inc., Oriflame Cosmetics S.A., Yves Rocher International, Johnson & Johnson Services Inc., Mary Kay, Inc., The Estée Lauder Companies Inc., Amway Corporation

Scope
This report brings together multiple data sources to provide a comprehensive overview of the Eastern European skincare sector.

It includes analysis on the following -
- Sector overview: Provides overview of the sector size, value and volume growth analysis, across regions.
- Change in consumption: Analysis on the shift in consumption of skincare by categories across the key countries in the Eastern Europe region.
- High-potential countries: Provides risk-reward analysis of the top four high-potential countries in the Eastern Europe region based on category assessment, economic development, socio-demographic, governance indicators, and technological infrastructure.
- Country analysis: Provides deep-dive analysis of four high-potential countries covering value growth during the forecast period (2018-2023), key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.
- Brand analysis: Provides an overview of leading brands in the Eastern Europe region, besides analyzing the growth of private labels in the region.
- Key distribution channels: Provides analysis on the leading distribution channels for skincare across the key countries in the Eastern Europe region, in 2018. It covers hypermarkets & supermarkets, health & beauty stores, direct sellers, department stores, parapharmacies/drugstores, convenience stores, chemist/pharmacies, cash & carries and warehouse clubs, ‘dollar stores’, e-retailers, vending machines, and drug stores & pharmacies.
- Preferred packaging formats: The report provides percentage share (in 2018) and growth analysis (during 2013-2023) for various pack materials, pack types, closure types, and primary outer types based on the volume sales (by pack units) of skincare.

Reasons to buy
- Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
- To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.