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Opportunities in the Eastern Europe Make-Up Sector: Analysis of Opportunities Offered by High-Growth Economies

Opportunities in the Eastern Europe Make-Up Sector: Analysis of Opportunities Offered by High-Growth Economies

  • March 2019
  • 85 pages
  • ID: 5763392
  • Format: PDF

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Opportunities in the Eastern Europe Make-Up Sector: Analysis of Opportunities Offered by High-Growth Economies

Summary
The Eastern Europe make-up sector accounted for a share of 5.6% in the global make-up market in 2018. The regional sector was valued at US$2,848.9 million in 2018, and is forecast to record growth at a CAGR of 4.1% during 2018-2023. Russia held the highest value share in Eastern Europe, accounting for 42.4% of the market in 2018, followed by Poland with a value share of 16.6%. Romania is expected to witness the fastest growth in value terms at a CAGR of 7.8% during 2018-2023.

The make-up sector in Eastern Europe is led by lip make-up with sales of US$947.1 million in 2018, translating into a share of 33.2% of the regional market value. The nail make-up category is forecast to register the fastest growth at a CAGR of 4.4% in the region during 2018-2023. Lip make-up also leads the volume sales with 176.8 million units, translating into a share of 33.6% in 2018.

Turkey, Poland, Romania, and Russia were shortlisted as high-potential countries, primarily due to the large make-up market size, projected high-value growth rates, and projected rising per capita value growth levels.Russia was the largest market in terms of both value and volume sales in 2018.

The overall make-up market in the Eastern Europe region is partially consolidated, with the top five brands - Avon, Maybelline, Oriflame, L’Oréal Paris, and Max Factor - accounting for 39.1% of overall value sales in 2018.

Health & beauty stores, as a distribution channel, with a value share of 24.7%, are the leading distribution channel in the Eastern Europe make-up sector in 2018, followed by hypermarkets & supermarkets with a 16% share. As for packaging formats, rigid plastics, with a volume share of 77.6%, accounted for the largest share of pack materials used in the Eastern Europe make-up sector in 2018.

The report "Opportunities in the Eastern Europe Make-Up Sector", brings together multiple data sources to provide a comprehensive overview of the make-up sector in the region.

Companies market: L’oreal S.A, Coty Inc., Avon Products, Inc., Oriflame Cosmetics S.A., Yves Rocher International, Chanel S.A., LVMH Moet Hennessy - Louis Vuitton, Mary Kay, Inc., The Estee Lauder Companies Inc., Vivienne Cosmetics AG

Scope
This report brings together multiple data sources to provide a comprehensive overview of the make-up sector in the region.

It includes analysis on the following -
- Sector overview: Provides overview of the sector size, value and volume growth analysis, across regions
- Change in consumption: Analysis on the shift in consumption of make-up categories across the key countries in the region.
- High potential countries: Provides Risk-Reward analysis of top 4 high potential countries in the region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure
- Country analysis: Provides deep-dive analysis of high potential countries covering value growth during 2018-2023, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.
- Brand analysis: Provides an overview of leading brands in the region, besides analyzing the growth of Private Label products in the region.
- Key distribution channels: Provides analysis on the leading distribution channels for meat across the key countries in the region, in 2018. It covers these distribution channels - health & beauty stores, hypermarkets & supermarkets, food & drinks specialists, convenience stores, department stores and others, which includes cash & carries & warehouse clubs and vending machines and other retailers.
- Preferred packaging formats: The report provides percentage share (in 2018) and growth analysis (during 2013-2023) for various packaging materials, container, closure, and outer types based on the volume sales (units) of make-up products.

Reasons to buy
- Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
- To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.

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