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Advertising & Branding Industry Almanac 2019: Advertising & Branding Industry Market Research, Statistics, Trends and Leading Companies

Advertising & Branding Industry Almanac 2019: Advertising & Branding Industry Market Research, Statistics, Trends and Leading Companies

  • April 2019
  • 463 pages
  • ID: 5770848
  • Format: PDF

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ADVERTISING & BRANDING INDUSTRY ALMANAC 2019

Key Findings:
•Plunkett Research lists top 400 companies in Advertising & Branding and names top trends changing the industry for the mid term.

Key Features:
•Industry trends analysis, market data and competitive intelligence
•Market forecasts and Industry Statistics
•Industry Associations and Professional Societies List
•In-Depth Profiles of hundreds of leading companies
•Industry Glossary
•Link to our 5-minute video overview of this industry

Pages: 465
Statistical Tables Provided: 10
Companies Profiled: 397
Geographic Focus: Global

A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms. You will gain vital insights that can help you shape your own strategy for business development, product development and investments.
•How is the industry evolving?
•How is the industry being shaped by new technologies?
•How is demand growing in emerging markets and mature economies?
•What is the size of the market now and in the future?
•What are the financial results of the leading companies?
•What are the names and titles of top executives?
•What are the top companies and what are their revenues?

Contents, Statistics, Forecasts and Analysis Include:
Major Trends Affecting the Advertising & Branding Industry
1.Introduction to the Advertising and Branding Industry
2.Agencies Face Both Evolving Client Needs and Vast Changes in Media
3.Global Media Giants Acquire both Content and Distribution
4.Digital Advertising Soars, Has Larger Market Share of U.S. Advertising Than TV
5.Programmatic Ad Buying Dominates the Market
6.Global Internet Market Tops 4.2 Billion Users/Ultrafast Broadband Expands, both Fixed and Wireless
7.Television Ads Evolve to Face New Challenges, Formats and Online Competitors
8.DVR Market Evolves/Time-Shifting Hurts Advertisers
9.Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar
10.Social Media Generates Billions of Dollars in Global Online and Mobile Ad Revenues
Advertising & Branding Industry Statistics
1.Advertising & Branding Industry Statistics and Market Size Overview
2.Estimated U.S. Advertising Sector Revenues by NAICS Code: 2011-2018
3.Advertising Agencies, Public Relations Agencies & Direct Mail Advertising: Estimated Sources of Revenue & Expenses, U.S.: 2012-2017
4.Employment in Advertising & Related Industries, U.S.: 1990-January 2019
5.Internet Publishing & Broadcasting & Web Search Portals: Estimated Revenue & Expenses, U.S.: 2013-2018
6.Newspaper Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2013-2018
7.Periodical Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2013-2018
8.Radio Networks & Radio Stations: Estimated Sources of Revenue & Expenses, U.S.: 2013-2018
9.Television Broadcasting: Estimated Sources of Revenue & Expenses, U.S.: 2013-2018
10.Cable & Other Subscription Programming: Estimated Sources of Revenue & Expenses, U.S.: 2013-2018

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