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Digital Advertising in Japan

Digital Advertising in Japan

  • March 2019
  • 36 pages
  • ID: 5777056
  • Format: PDF
  • By MarketLine

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Digital Advertising in Japan

Summary
Digital Advertising in Japan industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
- The digital advertising market (also known as online marketing, Internet advertising or web advertising) consists of revenues gained by any advertising activities performed by the means of the internet.
- Japan has one of the highest rates of internet usage in the world, with 90.83% of the population using the internet in 2017.
- The Japanese digital advertising market had total revenues of $16.1bn in 2018, representing a compound annual growth rate (CAGR) of 14.1% between 2014 and 2018.
- The mobile segment was the market’s most lucrative in 2018, with total revenues of $11.7bn, equivalent to 72.4% of the market’s overall value.

Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in Japan
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in Japan
- Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Japan digital advertising market with five year forecasts

Reasons to buy
- What was the size of the Japan digital advertising market by value in 2018?
- What will be the size of the Japan digital advertising market in 2023?
- What factors are affecting the strength of competition in the Japan digital advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up Japan’s digital advertising market?

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