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Digital Advertising in Turkey

Digital Advertising in Turkey

  • March 2019
  • 36 pages
  • ID: 5777125
  • Format: PDF
  • By MarketLine

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Digital Advertising in Turkey

Summary
Digital Advertising in Turkey industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
- The digital advertising market (also known as online marketing, Internet advertising or web advertising) consists of revenues gained by any advertising activities performed by the means of the internet.
- The Turkish digital advertising market had total revenues of $0.5bn in 2018, representing a compound annual growth rate (CAGR) of 14.9% between 2014 and 2018.
- Online and social networks are the most popular news and media sources in Turkey with 87% of the population using these platforms at least once a week in 2018.
- The mobile segment was the market’s most lucrative in 2018, with total revenues of $0.3bn, equivalent to 62.6% of the market’s overall value.

Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in Turkey
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in Turkey
- Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Turkey digital advertising market with five year forecasts

Reasons to buy
- What was the size of the Turkey digital advertising market by value in 2018?
- What will be the size of the Turkey digital advertising market in 2023?
- What factors are affecting the strength of competition in the Turkey digital advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up Turkey’s digital advertising market?

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