1. Market Research
  2. > Consumer Goods
  3. > Personal Care
  4. > Personal Hygiene Market Trends
Toothpaste Market - Growth, Trends, and Forecast (2019 - 2024)

Toothpaste Market - Growth, Trends, and Forecast (2019 - 2024)

  • April 2019
  • 140 pages
  • ID: 5778199
  • Format: PDF
  • By Mordor Intelligence LLP

Summary

Table of Contents

Search Inside

Market Overview
The toothpaste market was valued at USD 26.09 billion in 2018, and it is projected to reach USD 36.98 billion by 2024, registering a CAGR of 6.1% during the forecast period. Increasing dental problems among children and adults, due to poor eating habits, and the rise in popularity for herbal oral care products are the factors primarily driving the toothpaste market. Moreover, rising premiumization and consumers seeking more targeted solutions are accelerating the growth of the market studied. The rise in consciousness of oral health has helped vendors introduce oral hygiene product categories, like teeth-whitening products. One of the popular products used for teeth whitening is whitening toothpaste. Manufacturers offer toothpaste with teeth-whitening functionality that differs from ordinary toothpaste. However, an increase in awareness among the consumers toward harsh chemicals used in toothpaste is expected to hinder the market growth. This has increased the scope for key players in the market to expand their presence and product portfolio with natural products. Standard toothpaste is the major shareholder in the market. Geographically, Asia-Pacific accounts for a major share in the market, mostly because of a strong customer base, coupled with increase in household expenditure and changing lifestyles.

Scope of the Report
Toothpaste helps in keeping teeth clean and healthy, in removing the food and dental plaque from the teeth, and supports in subduing halitosis. It contains ingredients, like fluoride, to help avoid tooth decay and gum disease.

Key Market Trends
Deterring Oral Health among the Global Population

The rapidly changing lifestyle, improper diet, including sugar-rich diets, and the increased consumption of alcohol and tobacco have made oral health one of the major public health problems in almost every part of the world. The impact of oral diseases on people’s everyday lives is subtle and pervasive, influencing food habits, sleep, rest, social roles, and almost every phase of the day. Collectively, oral diseases and disorders create substantial pain and suffering. Owing to this, consumers across the world have started paying immense attention to maintaining their oral health, which has led to an increase in the sales of toothpaste across the world. Although dental caries has been declining in permanent teeth for many children, since the 1960s, previous findings showed caries in primary teeth for preschool children increasing from 24% to 28%, between 1988 and 2004. Disparities in caries continue to persist for some race and ethnic groups in the United States. Prevalence of dental sealants, applied to the tooth chewing surfaces to help prevent caries, has also varied among socio-demographic groups. Some of the factors that influence the choice of toothpaste from the customers’ point of view are perceived performance, brand awareness, product attributes, taste, the credibility of the company, availability of product information, and herbal ingredients.

Asia-Pacific Dominates the Global Market

The continuously increasing population, coupled with an increase in levels of household income, has boosted in the consumption power of the consumers. Therefore, the demand for toothpaste products is steadily rising in China. The National Oral Health Epidemiological Investigation in China has been conducting surveys repeatedly, regarding the oral care of the population. It revealed that a major population of the country is suffering from oral problems. This has resulted in a shift in the choices of toothpaste among the consumers, as they have started moving from the economic options to high- and middle-tiered ones.

Competitive Landscape
The toothpaste market is a concentrated market, with a majority of the share held by Colgate-Palmolive, Procter & Gamble, Unilever, and GlaxoSmithKline PLC. However, the market studied comprises of many regional players. The leading players in the toothpaste market enjoy a dominant presence, worldwide. These players focus to leverage opportunities posed by the emerging markets to expand their product portfolio, in order to cater to the requirements for various applications, especially sensitivity or pain relief.

Reasons to Purchase this report:
- The market estimate (ME) sheet in Excel format
- Report customization as per the client’s requirements
- 3 months of analyst support

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
10% Off

($4250)

  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.
Ahmad helps you find the right report:
Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

FAQ
  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at researchadvisor@reportlinker.com to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - researchadvisor@reportlinker.com or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.
Purchase Reports From Reputable Market Research Publishers
Teeth Whitening Market - Global Outlook and Forecast 2020-2025

Teeth Whitening Market - Global Outlook and Forecast 2020-2025

  • $ 3500
  • November 2019

The global teeth whitening market is expected to grow at a CAGR of over 4% during the period 2019?2025.The growing oral hygiene awareness is expected to be one of the key contributors to the overall market ...

Electric Toothbrush Market Trends in China

Electric Toothbrush Market Trends in China

  • $ 3000
  • November 2019

This study focuses on China’s Electric Toothbrush market trends.In the two past decades, the market has been growing at a fast pace. The dramatic expansions of the manufacturing capabilities and rising ...

Oral Irrigators Market by Product and Geography - Forecast and Analysis 2019-2023

Oral Irrigators Market by Product and Geography - Forecast and Analysis 2019-2023

  • $ 2500
  • September 2019

Global Oral Irrigators Market: About this marketThis oral irrigators market analysis considers sales from cordless oral irrigators and countertop oral irrigators products. Our analysis also considers the ...

Toothpaste Market Trends in China $ 3000 November 2019


ref:plp2019

Reportlinker.com © Copyright 2019. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on