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Global Kombucha Market Research Report – Forecast to 2023

Global Kombucha Market Research Report – Forecast to 2023

  • May 2019
  • 110 pages
  • ID: 5778508
  • Format: PDF
  • By Market Research Future


Table of Contents

Global Kombucha Market Information: Type (Green Tea, Black Tea, and Others), Packaging Material (Plastic, Metal, Glass, and Others), Distribution Channel (Store Based, Non-Store Based), Region (North America, Europe, Asia Pacific, Row) - Forecast Till 2023

Synopsis of Kombucha Market

Market Definition

Kombucha is a type of functional beverage that has green tea or black tea as its base. The drink is fermented with a tea fungus known as “symbiotic culture of acetic acid (vinegar) bacteria and yeast,” or “SCOBY.” Due to the fermentation process, this beverage has an extended shelf life. Kombucha is believed to stimulate the immune system. Moreover, various herbal ingredients are introduced to add new flavors to further enhance the overall dietary profile of Kombucha. Most common ingredients used to flavor the drink include basil, ginger, aloe vera, citrus, and berries.

Market Scenario

Kombucha is associated with a lot of health benefits and is highly recognized as a nutritional drink. Increasing health conscious population and high inclination towards functional beverages is driving the growth of the Kombucha market. Furthermore, increasing cases of health issues among consumers create an opportunistic market for Kombucha. Increasing demand for functional beverages in developing countries is adding fuel to the growth of the market.

Introduction of new flavors in this product line is supporting the increased demand for the product. Attractive packaging and increased marketing initiatives by the manufacturers are having a positive impact on the growth of the market. However, easy availability of substitutes in the market may restrict the growth of the market.

Key Findings

The U.S. and Canada hold the lion’s share in the Kombucha market
Demand for organic tea based Kombucha is increasing among the consumers

Kombucha is segmented on the basis of type into green tea, black tea, and others. Among them, green tea segment is witnessed to gain the highest growth rate in the coming years.

On the basis of packaging, Kombucha market is segmented into plastic, metal, glass, and others. Among them, plastic segment holds a major market share in the market and is expected to grow at a substantial rate over the forecast period.

Based on the distribution channel, Kombucha market is segmented into store based and non-store based. Among them, store based distribution channel is expected to hold the major market share over the estimated period.

Intended Audience

Kombucha drinks manufacturers
Non-alcoholic beverages manufacturers
Retailers and wholesalers
E-commerce companies
Traders, importers, and exporters
Regional Analysis

The global Kombucha market is segmented into North America, Europe, Asia Pacific, and Rest of the World (RoW). North America holds the major share of Kombucha market in which the U.S. and Canada are witnessed to have a strong presence of Kombucha manufacturers. Europe is also projected to have substantial growth over the forecast period.

Asia Pacific is gaining traction for Kombucha market owing to changing lifestyle and consumption pattern in developing countries. Moreover, growing health-conscious population and increasing awareness for the product are expected to surge the growth of the Kombucha market in this region. For the rest of the world, Kombucha market is projected to have steady growth.

Key Players

Some of the key players profiled in the global Kombucha market are Kevita, Inc. (Canada), Kombucha Wonder Drink (U.S.), Kosmic Kombucha (U.S.), Live Soda Kombucha (U.S.), Makana Beverages Inc. (U.S.), Nesalla Kombucha (U.S.), Reed’s Inc (U.S.), Buchi Kombucha (U.S.), and Gt’s Kombucha (U.S.), among others.

The global Kombucha market is segmented under the following regions

North America


Rest of Europe

Asia Pacific

Rest of Asia Pacific
Rest of the world

South Africa

The report for Global Kombucha Market comprises of extensive primary research along with the detailed analysis of qualitative as well as quantitative aspects by various industry experts, key opinion leaders to gain the deeper insight of the market and industry performance. The report gives the clear picture of current market scenario which includes historical and projected market size in terms of value and volume, technological advancement, macro economical and governing factors in the market. The report provides details information and strategies of the top key players in the industry. The report also gives a broad study of the different markets segments and regions.

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