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Online Baby Product Sales in the US - Industry Market Research Report

Online Baby Product Sales in the US - Industry Market Research Report

  • June 2019
  • 32 pages
  • ID: 5782813
  • Format: PDF
  • By Ibisworld

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Oh baby: The convenience of online shopping will help the industry maintain strong growth

Abstract

Online Baby Product Sales
The Online Baby Product Sales industry has expanded rapidly over the five years to 2019, along with the overall e-commerce sector. Industry operators have benefited from rising consumer acceptance of online shopping, both through traditional websites and mobile websites and applications. Furthermore, competitive pricing and the development of multichannel retailing options have enhanced already-strong growth. More traditional brick-and-mortar stores have entered the industry in recent years due to the success of smaller online-only retailers. Benefiting from their brand recognition and existing infrastructure, these larger companies have gained market share fairly quickly. Overall, industry revenue is anticipated to increase during the current period. Over the five years to 2024, industry revenue is forecast to continue to rise, albeit at a slower rate. The greater acceptance of and need for convenient online shopping platforms will likely fuel industry demand, as high employment levels are projected to lead to busier lifestyles and heavier workloads for many parents.

This industry retails infant and toddler products on the internet. Industry products include diapers, clothing, shoes, feeding aids, strollers and furniture. Industry operators purchase products for resale to consumers with no further development of the product. The industry does not include auction or used product websites.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

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