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United States Cookies Market Growth, Trends, Forecasts (2019 - 2024)

United States Cookies Market Growth, Trends, Forecasts (2019 - 2024)

  • June 2019
  • 100 pages
  • ID: 5786671
  • Format: PDF
  • By Mordor Intelligence LLP


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Market Overview
United States cookies market is forecasted to reach USD 11.2 billion by 2024, at a CAGR of 1.93%, during the forecast period.

- The increasing number of Americans are shifting toward healthier alternatives when it comes to food consumption, due to the growing concerns over obesity, poor diet, and other health issues, which are supporting the growth of healthy cookies segment in the United States.
- Key players are introducing new products, which include natural ingredients, like grain, low-calorie sweeteners, whole wheat, etc., to make their products more appealing among consumers.

Scope of the Report
United States cookies market is segmented by product type as filled biscuits, chocolate-coated biscuits, cookies, sandwich biscuits, plain biscuits, and others. Other cookies include traditional cookies, seasonal cookies, etc. By distribution channel, the market is segmented into supermarket/hypermarket, convenience stores, specialist retailers, online retailers, and others.

Key Market Trends
Huge Demand for Bakery Products in United States

Health-consciousness and indulgence are two parallel trends dominating the US bakery products market. The heath-orientation is catered with the launch of products that contain whole grain, high fiber, or other health-promoting ingredients. The growing “gluten-free” varieties of baked products, along with the associated higher unit price, will provide further fillip to value-based sales in the forecast period. The sales of baked goods, in particular bagels and donuts, in convenience-stores is increasing at almost 8.5 % year-on-year basis. Biscuits market in the United States witnessed increasing product innovation, with the launch of different flavors of the same biscuit brands.

Sandwich Biscuits Remain the Fastest Growing Market

Cream-filled biscuits also called as co-extruded biscuits can hold a variety of jam, cream, or chocolate fillings. Accurate depositing and precision filling are key to processing the highest quality products. These filled range of biscuits are becoming extremely popular across the United States, especially among children due to their indulging taste. The sandwich biscuit segment accounted for the largest share in the United States biscuit market. Companies are increasingly launching new product ranges of sandwich biscuits, which satisfy the tastes and preferences of the consumers. Nature Valley, a brand of General Mills Inc. is providing sandwich biscuits with completely different cream fillings, such as coconut butter, cocoa almond butter, almond butter, and peanut butter.

Competitive Landscape
Mondelez International, The Campbell Soup Company, Groupo Bimbo, and General Mills are the most active companies in the US cookies market. The companies are increasing their product line and also expanding their presence, in the country. Companies have employed diverse retail channels (hypermarkets/supermarkets, convenience stores, grocery stores, etc.), in order to market their products. Additionally, online grocery channels are the most preferred marketplace for the sales of biscuits and cookies.

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