1. Market Research
  2. > Consumer Goods
  3. > Home Goods Market Trends
Robotic Lawn Mower Market in Europe - Industry Outlook and Forecast 2019-2024

Robotic Lawn Mower Market in Europe - Industry Outlook and Forecast 2019-2024

  • July 2019
  • 350 pages
  • ID: 5796157
  • Format: PDF
  • Arizton
Up to $1100 off Until Dec 10th 2020


Table of Contents

Search Inside

The Europe robotic lawn mower market by revenue is expected to reach over $1.5 billion by 2024, growing at a CAGR of approx.13% during the period 2018–2024.

A favorable retail environment and high disposable incomes in European countries are driving the Europe robotic lawn mower market. The small-sized robotic lawn mower segment will dominate the robotic lawn mower market in Europe. However, the medium-sized segment is growing slowly. Also, the residential user segment will lead the European market both in terms of revenue and shipment. The sale of lawn mowers by the online medium is expected to gain increasing prominence during the forecast period. The market is witnessing an inclination toward simpler and more intuitive integration and collaboration systems. Vendors are increasingly trying hard to make robotic lawn mowers user-friendly and smart.

Global vendors with the vast infrastructure and R&D support are rapidly expanding their footprint in the Europe robotic lawn mower market. They are competing in terms of reliability, technology, and price. The competitive environment in the market is likely to intensify further with an increase in product/service extensions, technological innovations, and mergers and acquisitions.

Also, factors such as a large base of tech-savvy population, growth in per capita disposable income, initiatives toward green projects in EU, and the launch of Horizon 2022 are a few major drivers that are expected to increase growth potential of the Europe robotic lawn mower market.

This market research report on Europe robotic lawn mower market offers analysis on market size and forecast, market share, industry trends, growth drivers, and vendor analysis. The market study also includes insights on segmentation by (small, medium, and large-sized), end-users (residential users, professional landscaping services providers, and golf courses and others), technology (smart robotic mowers and non-smart robotic mowers), distribution (retail and online stores), and by country (Austria, Belgium, France, Germany, Italy, Netherlands, Spain, Sweden, Switzerland, and UK).

Europe Robotic Lawn Mower Market: Segmentation

The market research report includes detailed market segmentation by lawn size, end-user, technology, distribution, and country. Small-sized mowers are dominating the Europe robotic lawn mower market as they easily fit into small lawns and yards of the European households. Several new entrants are launching their products in this segment given their high market potential and lucrativeness. The growth of middle-sized automatic lawn mower is slow across the region; however, it is expected to witness growth in the professional landscaping services segment during the forecast period. Husqvarna, STIGA, ZCS (Ambrogio), Yamabiko Europe (Belrobotics), and Robomow (MTD Products) are a few known vendors catering to the middle-sized segment. The demand for large-sized lawn mowers is rapidly increasing in the European market.

The residential segment dominated the market both in terms of revenue and unit shipment in 2018. Also, several European countries have come out of the Eurozone debt crisis recently, therefore, the pent-up demand for replacement of old lawn mowers is fueling market growth. The increased user participation in sports activities and the rise in government spending have led to the rapid expansion of golf courses across Europe. This has significantly affected the demand for robotic mowers.

The demand for professional landscaping services is highly prevalent across Europe. The UK and Germany in Europe are largely witnessing robust growth in the demand for commercial landscaping services.

Non-smart robotic lawn mowers captured the largest segment of the Europe lawn mowers market in 2018. However, smart robotic mowers are overtaking the market rapidly. They are witnessing an increase in the market proliferation in Europe. These include smart navigation systems, which are controlled via smartphones.

The distribution environment is rapidly evolving with systems and processes being upgraded at a rapid pace. Changes are being spurred by expanding competition, accelerating digitization, constant disintermediation, and consumerization of expectations. Retail and online are the two major distribution channels in the Europe robotic lawn mower market. The retail segment is a major revenue contributor. With the market being highly time-sensitive, distributors are increasingly focusing on extending their reach to improve the speed to market maintenance parts and services. Further, the Europe robotic lawn mower market is witnessing an increase in online sales. Several offline distributors are entering the online space by adopting e-commerce solutions and enterprise resource planning systems. The growth in online sales is set to increase by over 15% YOY during the forecast period. Amazon.com, eBay, RobotShop, MowDirect, Alibaba, and AliExpress are some of the prominent online retailers in Europe.

Market Segmentation by Lawn Area Type
• Small-sized
• Medium-sized
• Large-sized
Market Segmentation by End-user
• Residential
• Professional landscaping services
• Sports fields, golf courses, and others
Market Segmentation by Distribution Channel
• Retail
• Online stores

Europe Robotic Lawn Mower Market: Country

The penetration of robotic mowers in European countries, including Sweden, Germany, France, the UK, Denmark, Austria, the Netherlands, Belgium, and Switzerland is increasing significantly. The growing number of households with small-sized lawn areas and a high disposable income is playing a vital role in augmenting the demand for robot lawn mowers in Germany and Sweden. Further, Europe will continue to dominate the global robotic mower market due to the rising popularity of remote-controlled lawnmower among European households.

Key Countries Profiled
• Austria
• Belgium
• France
• Germany
• Italy
• Netherlands
• Spain
• Sweden
• Switzerland
• UK

Europe Robotic Lawn Mower Market: Key Vendor Analysis
The Europe robotic lawn mower market is moderately fragmented. Vendors are using new business models and focusing on developing their product portfolio. Key market players compete in terms of services, product availability, price, technology, quality, efficiency, and product effectiveness. The market competition is expected to intensify further with an increase in product/service extensions, technological innovations, and mergers and acquisitions, which are expected to make profitable results in the Europe robotic lawn mower during the forecast period.

Leading Vendors
• Honda Power Equipment
• Husqvarna
• MTD Products
• Robert Bosch

Other Prominent Vendors
• Alfred Kärcher
• Deere & Co.
• Future Gen Robotics
• Hangzhou Favor Robot Technology
• Hitachi
• iRobot
• Linea Tielle
• LG
• MilagrowHumanTech
• Mamibot
• Ningbo NGP Industry
• Positec Tool (WORX)
• SUMEC Corp.
• The Kobi Company
• Turflynx
• Yamabiko Europe
• Zhejiang Tianchen Intelligence & Technology
• ZIPPER Maschinen

Key Market Insights
• The analysis of the Europe robotic lawn mower market provides market sizing and growth opportunities for the forecast period 2019–2024.
• Offers market sizing and growth prospects of the market for the forecast period 2019–2024
• Provides comprehensive insights on the latest industry trends, market forecast, and growth drivers in the Europe robotic lawn mower market
• Includes a detailed analysis of market growth drivers, challenges, and investment opportunities
• Delivers a complete overview of market segments and the regional outlook of the Europe robotic lawn mower market
• Offers an exhaustive summary of the vendor landscape, competitive analysis, and key market strategies to gain a competitive advantage in the market

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
20% Off


  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.
Ahmad helps you find the right report:

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at researchadvisor@reportlinker.com to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - researchadvisor@reportlinker.com or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.
Purchase Reports From Reputable Market Research Publishers

Europe Lawn Mower Market - Comprehensive Study and Strategic Analysis 2020?2025

  • $ 3995
  • November 2020
  • 528 pages

In-depth Analysis and Data-driven Insights on the Impact of COVID-19 Included in this Europe Lawn Mower Market Report The Europe lawn mower market by revenue is expected to grow at a CAGR of over 5% ...

  • Europe
  • Lawn Mower
  • Industry analysis
  • Employment Costs
  • Greenhouse Gas Emissions


Reportlinker.com © Copyright 2020. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on